| 标题 | AXE ft. BZRP |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | AXE ft. BZRP |
| 广告主 | Unilever |
| 品牌 | Axe |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 体香剂 |
| 哲学 | LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance. We're all familiar with the challenges that come with those initial moments of attraction. That's why AXE (& BIZA) are offering an amazing fragrance with an extra boost of confidence, this time by harnessing Biza's iconic 'hand-up' cheer-on gesture, which he extends to every artist that collaborates with him, and now even to an everyday guy. In the film, we witness a young man applying AXE's new fragrance, which features hints of frozen pear, cedarwood, and, unexpectedly, notes of BZRP. After applying the fragrance, a magical journey unfolds as the power of that fragrance takes the form of BZRP, who encourages our hero in every step of the way on getting with his crush. In the end, after a BZRP concert, it is she who catches a whiff of the incredible fragrance on the boy, and this time, she is surprised to see BZRP encouraging her to express her feelings for him as well. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Caroline Gregory |
| 广告经理 | Francisco Cevasco |
| 广告经理 | Angel Martinez |
| 广告经理 | Miguel Ángel Ramírez |
| 广告经理 | Florencia Villar |
| 执行创意总监 | Tomás Ostiglia |
| 创意总监 | Kevin Cabuli |
| 创意总监 | Jorge Zacher |
| 文案 | Natalia Chona |
| 文案 | Augusto Callegari |
| 美术指导 | Natalia Cabrera |
| 美术指导 | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Managing Director | Tom Elliston |
| 客户总监 | Catalina Aguirre |
| 客户主管 | Paula Portela |
| 客户主管 | Sofía Pérez-Arellano |
| Head of Production | Felipe Calviño |
| 广告公司制片 | Mariana Saro |
| Public Relations | Enrique Caballero |
| Public Relations | Eduardo Villanueva |
| Agency | IPG Global |
| Business Leader, Strategy | Federico Duberti |
| Golbal Strategic Planner | Gerard Crichlow |
| 导演 | Felipe Gómez Aparicio |
| 导演 | Rocío Crudo |
| 执行制片 | Ramón Corominas |
| 执行制片 | Sete Ledo de Pablo |
| 制片 | Noelia lobo |
| Line Producer | Foncho Rodríguez |
| 摄影指导 | Pablo Guijarro |
| Production Art Director | Edu Parrilla |
| Wardrobe | Yolanda Leal |
| 剪辑师 | Manuel Dondas |
| 后期制作 | Blackout |
| Post Production Coordinator | Monica Colomer |
| Post Production Coordinator | Lupe Jiménez |
| 演员/名人 | Bizarrap |
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