| 标题 | The Fraud |
| 广告公司 | LOLA MullenLowe |
| 广告战役 | Stick to the Original |
| 广告主 | Unilever |
| 品牌 | Magnum |
| 首次发布日期 | 2024 / 1 |
| 行业领域 | 冰淇淋 |
| 剧情简介 | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
| 问题 | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| Chief Marketing Officer (CMO) | Julien Barraux |
| Vice President (VP) | Benjamin Curtis |
| Marketing Manager | Denise van Strien |
| Global Brand Manager | Matteo Mozetic |
| Brand Manager | Denis Antonius |
| Digital Lead | Sara Paixão |
| Digital Brand Manager | Ying Hu |
| 创意总监 | Jorge Zacher |
| 创意总监 | Kevin Cabuli |
| 创意团队 | Augusto Callegari |
| 创意团队 | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| 美术指导 | Alan Chung |
| Designer | Alan Chung |
| 执行创意总监 | Tomás Ostiglia |
| Managing Director | Tom Elliston |
| 客户总监 | Catalina Aguirre |
| 客户主管 | Cristina Panea |
| 客户主管 | Sofía Perez |
| 战略企划总监 | Camilla Facin |
| Head of Production | Felipe Calviño |
| 制片 | Marina Saro |
| Strategy Lead | Bruno Yanagui |
| 制作公司 | Proppa |
| 导演 | Martin Werner |
| 执行制片 | Pablo Martinez |
| 制片 | Cristina San Cayo |
| Assistant Director | Carlos Santana |
| 摄影指导 | Nicolaj Bruel |
| VFX Lead | Jonas Drehn |
| Wardrobe Stylist | Melanie Buchhave |
| Casting Director | Edu Prado |
| Casting Director | Esther Cocero |
| Casting Director | Ditte Kiel |
| 制作设计师 | Peter Grant |
| Make-Up Artist | Manel Rosa |
| 剪辑师 | Rasmus Nyholm Schmidt |
| VFX Coordinator | Pau Costa |
| 制作经理 | Vanessa Merino |
| Production Coordinator | Carmen Ponte |
| Steadicam | Karsten Jacobsen |
| Home Economist | Toni Krank |
| Production Assistant | Cristina Barrios |
| Production Assistant | Cristina Alcázar |
| Talent Coordinator | Maria Angeles Picon |
| 后期制作 | Bacon X |
| VFX Company | Bacon X |
| VFX Lead | Jonas Drehn |
| Executive Producer, VFX | Eliana Carranza-Pitcher |
| HOP | Cilie Kragegaard |
| VFX Producer | Lars Wagner |
| VFX Producer | Lorène Lescanne |
| Compositor | Thomas Banner |
| Compositor | Kai Hauswirth |
| Compositor | Jacob Carlsson |
| Colorist | Sam Gilling |
| Compositor | Ivan Lindfors |
| Conform Artist | Søren Knudsen |
| Conform Artist | Oliver Wozny |
| 音乐 | Big Sync Music |
| Music Creative Director | Justin |
| Music Supervision | Alicia Leinot |
| Music Supervision | Calum Price |
| 音乐制作人 | Silva Screen |
| Sound Design and Mix | Ballad |
| Sound Designer | Adrian Aurelius |
| Mixer | Adrian Aurelius |
| Executive Music Producer | Gregers Mærsk Møller |
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