Crowdfunding - "Sequeira in it's rightful place"

Fuel

Fuel Lisboa, 葡萄牙

32987

标题	Sequeira in it's rightful place
Brief	To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always.
广告公司	Fuel
广告战役	Sequeira in it's rightful place
广告主	MUSEU NACIONAL DE ARTE ANTIGA
品牌	Crowdfunding
Posted	11月 2017
剧情简介	The painting "The Adoration of the Magi", a Portuguese masterpiece in the hands of a private collector was at risk of being sold in an auction and taken abroad. How to raise the money (600.000€) to buy the painting and keep it in Portugal?
媒体类别	互动
创意总监	PEDRO BEXIGA
创意总监	Marcelo Loureço
文案	Richard Warrell
广告公司制片	Pedro Silva