| 标题 | Hugo |
| 广告公司 | Coming Soon |
| 广告战役 | Normal Life |
| 广告主 | ASSOCIAÇÃO ABRAÇO |
| 品牌 | ASSOCIAÇÃO ABRAÇO |
| 首次发布日期 | 2022 / 6 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life. |
| 哲学 | On its 30th anniversary, Abraço decided to launch a new campaign that aims to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible. |
| 问题 | Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal). Abraço fights prejudice towards people with HIV (human immunodeficiency virus), a virus that can cause AIDS (Acquired ImmunoDeficiency Syndrome). |
| 媒体类别 | 电视 |
| 长度 | |
| 创意团队 | Marcelo Lourenço |
| 创意团队 | PEDRO BEXIGA |
| 制作公司 | SHOW OFF FILMS |
| 导演 | Alexandre Montenegro |
| Assistant Director | Margarida Nina |
| 摄影指导 | William Sossai |
| 剪辑师 | Gustavo Janz |
| 执行制片 | TAMIRIS ROCHA |
| Executive Director | Alexandre Papin |
| Production Art Director | Rui Pina |
| Wardrobe | Carlos Soares |
| 音效设计公司 | Ameba |
| 广告经理 | Emanuel Sávio |
| 广告经理 | Cristina Sousa |
| 文案 | Marcelo Lourenço |
| 美术指导 | PEDRO BEXIGA |
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