| 标题 | Newspaper Courts |
| 广告公司 | SRMG Labs |
| 广告战役 | Newspaper Courts |
| 广告主 | Saudi Research & Publication Company |
| 品牌 | Ariyadiyah |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | Saudi Arabia has one of the highest obesity rates in the world, with 50% of the population clinically overweight. Ariyadiyah, Saudi Arabia's leading sports newspaper noticed that more people prefer to read about sports than actually participate in it, that is why on World Health Day, we took action. We removed our newspapers from the racks, and put them on the streets. Instead of printing the news, we printed giant editions that people can play sports on. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Vip Films |
| 首席创意官 | Fadi Mroue |
| 联合创意总监 | Glauber Dorotheu |
| Marketing | Katie Golding |
| Senior Creative, Copywriter | Nicolas Martinez |
| 执行制片 | Martha Nassar |
| 制片 | Luciana Boulos |
| 制作经理 | Carl Acharian |
| Chief Marketing Officer (CMO) | Katie Golding |
| 导演 | Reinis Spaille |
| Head of Marketing | Ahmed Maklad |
| 制作公司 | Heyzel Studios |
| 执行制片 | Mohamed Senjab |
| Motion Graphics Designer | Jefferson Barros Menezes |
| Motion Designer | Lucas Fuse |
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