标题 | Break the silence |
广告公司 | Agência We |
广告战役 | Break the silence |
广告主 | Rede TV! |
品牌 | Fala Mulher Association |
首次发布日期 | 2021 / 4 |
行业领域 | 反对家暴、性虐待 |
广告口号 | Domestic violence: call 180 and report. |
剧情简介 | A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). |
媒体类别 | 互动 |
长度 | |
更多信息 | 2breakthesilence.com |
Film Production Company/Photographer | Santeria |
Direction | Rafa Damy |
Direction | Marcos Lopes |
音频 | CANJA Audio Culture |
后期制作 | Clan VFX |
Concept | Glauber Dorotheu |
Associate Creative Director/Art Director | Glauber Dorotheu |
美术指导 | Glauber Dorotheu |
制作公司 | Carlos Mafia Films and Animation |
执行创意总监 | Armando Araujo |
执行创意总监 | Christian Fontana |
创意总监 | Armando Araujo |
联合创意总监 | Thiago Gueler |
文案 | Thiago Gueler |
文案 | Armando Araujo |
美术指导 | Rane Cesar |
President | Fabio Rosinholi |
Vice President (VP) | Alexandre Ugadin |
制作经理 | Alessandra Salles |
广告公司制片 | Luana Rodrigues |
广告公司制片 | Angela Felicio |
广告公司制片 | Gabriel Goulart |
导演 | Julio Campos |
Audio Creative Director | Lucas Sfair |
Audio Creative Director | Eduardo Karas |
Audio Creative Director | Filipe Resende |
Sound Designer | Levi Mynssen |
Sound Designer | Diego Zorrilla |
Sound Designer | Leonardo Lima |
音乐作曲家 | Noélle Bonacin |
Post production director | Luiz Adriano |
导演 | Carlos Mafia |