标题 | Streets of Shame |
广告公司 | Cheil Brazil |
广告战役 | Streets of Shame |
广告主 | Núcleo Memória |
品牌 | Núcleo Memória |
首次发布日期 | 2017 / 6 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | We will only stop, when it ends. |
剧情简介 | Some street signs in Brazil bear the names of people who were involved in the country's brutal military dictatorship. These signs are a daily insult to people who were victims of the regime or lost loved ones to its atrocities. On the anniversary of the Military Coup, the names were replaced by those of notorious dictators, including Hitler and Mussolini. On the bottom of each sign was the notice: "Whoever killed or tortured cannot become a street name". They led to a website inviting users to sign a petition to get the original street sign names changed. |
媒体类别 | 案例研究 |
长度 | |
执行创意总监 | Sergio Ferreira Alves |
创意总监 | Omar Caldas |
美术指导 | Guto Kono |
美术指导 | Thiago de Aguiar Pessanha Grip |
美术指导 | Glauber Dorotheu |
文案 | Omar Caldas |
插图画家 | Guto Kono |