3M - "Baby Girl"

Cheil Germany

Cheil Germany Schwalbach, 德国

8689

标题	Baby Girl
广告公司	Cheil Germany
广告战役	The Adhesive Billboards That Keep Sticking In Your Mind
广告主	3M
品牌	3M
首次发布日期	2017 / 5
行业领域	办公设备
剧情简介	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
媒体类别	Billboard
长度	75 seconds
客户主管	Andy Wong
Business Director	Jong Bin Lee
Creative Service Associate Director	Denise Chan
Global Chief Creative Officer	Malcom Poynton
首席创意官	Roland Rudolf
Executive Creative Directors	Paul Chan
Executive Creative Directors	Thomas Schroeder
Executive Creative Directors	Joern Welle
创意总监	Arnab Biswas
联合创意总监	Ivan Au
文案	Chris Druecks
文案	Paul Chan
美术指导	Rafael Magessi
Art Directors	Daniel Baek
Art Directors	Trang Le Thu
广告公司制片	Cindy Steigerwald
插图画家	Buff Diss
Typographers	Buff Diss
Typographer	Arnab Biswas