3M - "The Adhesive Billboards That Keep Sticking In Your Mind"

Cheil Germany

Cheil Germany Schwalbach, 德国

奖项

7312

品牌: 3M
国家: 德国

广告主: 3M

标题	The Adhesive Billboards That Keep Sticking In Your Mind
Brief	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape.
广告公司	Cheil Germany
广告战役	The Adhesive Billboards That Keep Sticking In Your Mind
广告主	3M
品牌	3M
首次发布日期	2017 / 5
产品	Extra Heavy Duty Duct Tape
行业领域	办公设备
剧情简介	When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong.Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where the billboard had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot.
媒体类别	Billboard
长度	75 seconds
创意总监	Roland Rudolf
创意总监	Paul Chan
创意总监	Joern Welle
创意总监	Thomas Schroeder
创意总监	Arnab Biswas
文案	Chris Druecks
美术指导	Arnab Biswas
美术指导	Rafael Magessi
美术指导	Daniel Baek
美术指导	Trang Le Thu
广告公司制片	Denise Chan
Graphic Designer	Arnab Biswas