标题 | Karma Chameleon |
Brief | Nothing is as sticky as the melody of a great pop song, or so-called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on billboard sites across Hong Kong. Individually hand-lettered by one of the world’s leading tape artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took the hooks of some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. They were individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape. |
广告公司 | Cheil Germany |
广告战役 | The Adhesive Billboards That Keep Sticking In Your Mind |
广告主 | 3M |
品牌 | 3M |
首次发布日期 | 2017 / 5 |
行业领域 | 办公设备 |
剧情简介 | When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. That’s why 3M took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable. Where possible, the actual tape rolls used for the taping where finally stuck to the billboard as a “live” pack shot. For poster sites where billboards had to be put behind a glass shelter, an alternate visual was used instead that featured a printed pack shot. |
媒体类别 | Billboard |
长度 | |
客户主管 | Andy Wong |
Business Director | Jong Bin Lee |
Creative Service Associate Director | Denise Chan |
Global Chief Creative Officer | Malcom Poynton |
首席创意官 | Roland Rudolf |
Executive Creative Directors | Paul Chan |
Executive Creative Directors | Thomas Schroeder |
Executive Creative Directors | Joern Welle |
创意总监 | Arnab Biswas |
联合创意总监 | Ivan Au |
文案 | Chris Druecks |
文案 | Paul Chan |
美术指导 | Rafael Magessi |
Art Directors | Daniel Baek |
Art Directors | Trang Le Thu |
广告公司制片 | Cindy Steigerwald |
插图画家 | Buff Diss |
Typographers | Buff Diss |
Typographer | Arnab Biswas |