Named to Adweek’s 2019 Creative 100 list and Digital 40 over 40 by Campaign US this year, Harry Bernstein is always pushing the boundaries of meaningful storytelling on modern platforms—making creative innovation the obsession of Havas New York.
By investing in talent and technology, achieving multiple award wins, and launching employment engagement programs, Harry is dedicated to energizing the agency’s creative reputation and its culture. Leading a creative community (of which 60% are women), Harry oversees creative for the flagship agency's clients including ADP, Keurig Dr. Pepper, Rite Aid, TD Ameritrade and more. Simultaneously, as Founder of Annex88, he spearheads its robust digital offerings for brands like adidas originals, L’Oréal, Tailored Brands, MARS, Bacardi and Bloomingdale’s. Work on adidas originals’ “Deerupt” and TDA’s “The First Ad In the Blockchain” garnered the agency eight accolades in 2019, including a win for Annex88 at the Shorty Awards for Small Agency of the Year.
This year, Harry doubled down on technology, creating an in-house AR lab. Partnering with Facebook, the team launched AR lenses for Bloomingdales, Laughing Man, Adidas and Hugo Boss. Harry has also focused on delivering clients a nimbler creative offering, including directing, shooting and airing a TDA spot in 48 hours to announce the company’s commitment to $0 commissions. His model, “Now Next,” leverages lean, hyper-connected teams that allow for quick, multi-workstream action to deliver creative content in near real time, doubling the revenue of Havas’ Keurig Dr. Pepper business, and winning brands like Gap, Hyatt and depop.
Harry’s passion for unlocking creative consciousness inspired his development of programs helping employees find meaning beyond the work. This includes a weekly guided meditation and Kundalini yoga classes and an in-house organic farmers market. Over the past year, he spoke on the importance of consciousness in the workplace during interviews with Inc, New York Post and Cannes Lions. He was a guest on Ad Age’s Ad Lib podcast and Hypebeast Radio, and his bold summer intern recruitment initiatives — having candidates send him a postcard— drove national buzz, covered by Business Insider, Adweek, among others, for the second year straight.