标题 | On the road for everyone |
广告公司 | SoWhat |
广告战役 | On the road for everyone |
广告主 | Volvo Trucks |
品牌 | Volvo Trucks |
首次发布日期 | 2020 / 4 |
行业领域 | 卡车,皮卡车 |
哲学 | The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop. The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied. |
媒体类别 | Web Film |
长度 | |
Executive Creative Direction | Rodrigo Poersch |
Executive Creative Direction | Marcelo Bacellar |
Copywriting | Pedro Eilert |
美术指导 | Marcelo Bacellar |
客户经理 | Bruno Lunardon |
客户经理 | Anna-Lucia Afonso |
制片 | Akira Miyake |
广告经理 | Daniel Mello |
广告经理 | Alessandra Almada |
音效制作 | Canja |