Karan Novas
Partner / CCO at Tulom
São Paulo, 巴西
标题On the road for everyone
广告公司
广告战役 On the road for everyone
广告主 Volvo Trucks
品牌 Volvo Trucks
首次发布日期 2020 / 4
行业领域 卡车,皮卡车
哲学 The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop.
The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages ​​and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.
媒体类别 Web Film
长度
Executive Creative Direction
Executive Creative Direction
Copywriting
美术指导
客户经理
客户经理
制片
广告经理
广告经理
音效制作

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