Karan Novas
Partner / CCO at Tulom
São Paulo, 巴西
标题E-moving Steep Discount
广告公司
广告战役 E-moving Steep Discount
广告主 E-Moving
品牌 E-Moving
首次发布日期 2019 / 4
行业领域 自行车
剧情简介 To get the discounts, the potential customers should access the website Descontonasubida.com.br and inform the both residencial and work’s zipcode. Crossing the topographic data and the elevations on the route using the Google Maps altimetry tool, the system offers coupons that can exceed the US$ 250 in discounts, depending on quantities of climbs and variations of altitude along the way.
哲学 Helping to solve the problem, E-Moving, one of the leading Brazilian companies focused on urban mobility through electric bikes, announces the "Steep Discount" project. Using topography information, the company is offering large discounts for the purchase of energy-using bicycles to make it easier to tackle the steepest climbs in the city. The idea, the strategy and the execution are from the Tribal São Paulo agency, encouraging people to use the bike more as a displacement option.
问题 With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost 2 hours every day just to go and come back from work. Not to mention the pollution produced by so many cars and buses. In recent years, cycling has proved to be an important element in solve this issue, especially with more bicycle paths and population awareness. But the geographic question is still a handicap for actual and potential cyclists, since at least 30% of the streets in São Paulo have ups and downs, some of them reaching incredible 45 degrees of inclination.
媒体类别 案例研究
长度

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