| 标题 | The Unignorable Notificaton |
| 广告公司 | Jotacom |
| 广告战役 | The Unignorable Notification |
| 广告主 | Duolingo |
| 品牌 | Duolingo |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 其他 |
| 广告口号 | Duo the owl proves that it does everything to keep users motivated in language learning |
| 剧情简介 | Staying motivated is one of the biggest challenges in studying a new language. That's why Duolingo - the most popular language learning platform and the most downloaded educational app in the world - has decided to go offline and take its famous push notifications to real life in its new campaign, "The Unignorable Notification" , created by the advertising agency Jotacom. Duolingo's mascot Duo is known for appearing in fun push notifications on users' phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world's largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that 'push' to resume their streaks (counted in the app as the number of days in a row a student completes assignments). After a search and posts asking for fan recommendations on the brand's social media profiles, some users were chosen - from more than 500 responses with nominations from all regions of the metropolis - to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore. To ensure a giant and personalized projection on different addresses, the campaign had as centerpiece a Matrice 600 Pro drone, with more than 1 meter in diameter and 10 kg, adapted with a camera and an Epson S18+ projector by the company Bizsys exclusively for the action. In three days and more than 20 hours of night recording, the team had 30 professionals. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | https://pt.duolingo.com/ |
| VP Strategy and Insights | João Passarinho Netto |
| President/CEO | Jurgis Figueiredo |
| VP, Creative Performance | Fábio Mello |
| Head of creative and content | Felipe Andrade |
| Creative / Art Direction | André Lopes |
| 文案 | Luiz Barrella |
| Content coordinator | Brunno Maceno |
| Content | Mariana Félix Teixeira |
| Interactive coordinator | Fellipe Camarossi |
| Head of Digital Media | Ausra Sliesoraitis |
| Head of brandformance | Gabriel Igima |
| Brandformance | Flávio Pereira |
| Head of Project Management | Mariane Cunha |
| 项目经理 | Álvaro Abreu |
| Motion design | Victor Cardoso |
| Motion design | Brunno Dias |
| Data insight coordinator | Natália Avellar |
| Data insight analyst | Gustavo Barbosa |
| Technology Producer | Bizsys |
| 制作公司 | Violeta Filmes |
| Director of Film Production | Will Mazzola |
| 执行制片 | Gilberto Pires |
| 执行制片 | Roberta Reigado |
| 音效制作 | CANJA Audio Culture |
| Maestro | Lucas Sfair |
| Marketing Director | Analigia Martins |
| Creative Director, Marketing & Brand | James Kuczynski |
| Head of International Marketing | Emmanuel Orssaud |
| PR Agency | SmartPR |
| PR Advisor | Karan Novas |
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