标题 | Heartburn Face |
标题 (原始语言) | Cara de Azia |
广告公司 | Publicis Brasil Comunicação |
广告战役 | Heartburn Face |
广告主 | Haleon |
品牌 | ENO |
首次发布日期 | 2022 / 7 |
行业领域 | 非处方药 |
哲学 | The Eno brand launches the campaign “Cara de Azia” (“Heartburn Face”), starring one of the greatest memes of all time: András Arató, known as “Hide the Pain Harold”. After all, why this gentleman lives with that face for a decade? Could it be sadness, shyness, lack of charisma? The communication with films, mini-documentaries, digital activations in different formats reveals that Harold has Heartburn. The face of someone who suffers from this problem and doesn’t nothing to alleviate it. In the campaign, Harold takes Eno Fruit Salt to alleviate the most suffering smile on the internet all over the world. The initiative is signed by Publicis Groupe, which created a platform for the exclusive service of Haleon Brazil. |
媒体类别 | 电视 |
长度 | |
广告经理 | Juan Katz |
广告经理 | Andre Campos |
广告经理 | Debora Kawa Levacov |
广告经理 | Carolina Curi |
广告经理 | Filipe Pena |
执行创意总监 | Daniel Ribeiro |
演员/名人 | András Arató |
Creative/Content Direction | Laura Azevedo |
Creative/Content Direction | Ricardo Schreier |
Creative/Content Direction | Cláudia Cecília |
美术指导 | Leonardo Azevedo |
美术指导 | Rafael Homor |
美术指导 | Victor Salioni |
文案 | José Oliveira |
文案 | Laura Azevedo |
文案 | Ana Scala |
Content Supervisor | Talitha Andrade |
Executive Business Director | Lucas Rodrigues |
Executive Business Director | Joanna Alencar |
Business Manager | Livia Toledo |
Business Assistant | Eduardo Lopes |
Project Leader | Nádia Mathias |
Project Leader | Ana Gomes |
Strategy Director | Rafael Fiorito |
Strategy Manager | Flávia Novelli |
Strategy Supervisor | John Oliveira |
Strategy Assistant | Victoria Marcilio |
Strategy Assistant | Aretha Santos |
媒介总监 | Lucas Lima |
Junior Media Director | Fabio Montenegro |
Media Manager | Piero Rossi |
Media Manager | Andre Pollner |
Media Supervisor | Juliana Jardim |
Media Coordinator | Bruna Leite |
Media Assistant | Luis Tomazela |
Head of Production | Renata Sayao |
RTV | Luize Oliveira |
RTV | Edivania Coimbra |
制作公司 | Surreal Hotel Arts |
Chief Operating Officer (COO) | Cris Chacon |
执行制片 | Milena Trindade |
Head of Production | Lu Martins |
首席创意官 | Carlão Busato |
创意总监 | Deia Matos |
Creative Development | Alex Ulhoa |
Creative Development | Victória Isabela da Silva |
Creative Development | Sol Ômigra |
Line Producer | João Avena |
Line Producer | Ale Borzani |
Executive Assistant | Buba Kore |
Coordinating Assistant | Ana Alegretti |
Coordinating Assistant | Bruna Brito |
Coordinating Assistant | Beatriz Prado |
摄影指导 | Alex Akira |
导演 | Carlão Busato |
导演 | Luigi Parisi |
美术指导 | Patricia Pereira |
1st AD | Ju Cretela |
2nd AD | Elis Manukian |
Production Direction | Lu Oppido |
Production Assistant | Kika Fonseca |
Production Assistant | Sara Serra |
Art Producer | Betinho Baeta |
Art Producer | Priscila Zanini |
Costume | Giovanna Moretto |
Art Direction Assistant | Mariana Pesce |
Art Direction Assistant | Priscila Zanini |
Casting Producer | Alice Wolfenson |
Casting Producer | Neto Avena |
Location producer | Tati Setton |
Head of Post-Production | Bruno Melo |
Post Production Assistant | Leandro Ferreira |
Finishing | Murillo Moura |
剪辑师 | Jon Kadocsa |
后期制作 | Warriors VFX |
Colorist | Acauan Pastore |
音频后期制作 | Jamute |
Executive Sound Producer | James Feeler |
制片 | James Feeler |
制片 | Marcos Vaz |
制片 | Leck Gomes |
Sound Engineer | Fernanda Galetti |
Sound Engineer | Otávio Bertolo |
Sound Engineer | Rafael Laurenti |
Attendance | Kiki Eisenbraun |
Attendance | Sabrina Geraissate |
Attendance | Érika Santana |
Coordination | Juliana Zuppo |
Coordination | Leo Vieira |