SP Invisível - "I Knew You Existed - Part II"

AlmapBBDO

AlmapBBDO São Paulo, 巴西

1897

该广告属于ACT Responsible项目展品

品牌: SP Invisível
国家: 巴西

广告主: SP Invisível

标题	I Knew You Existed - Part II
广告公司	AlmapBBDO
广告战役	I Knew You Existed
广告主	SP Invisível
品牌	SP Invisível
首次发布日期	2023 / 4
行业领域	慈善机构、基金、志愿者
哲学	The unhoused population in Brazil grew 38% between 2019 and 2022, when it reached an estimated total of 281,472 people.* In the city of São Paulo alone, the biggest financial center in Latin America, there are over 50.000 people living on the streets. In an attempt to do something about this scenario, SP Invisível, an NGO dedicated to promoting social inclusion and raising awareness about the importance of recognizing those who tend to be invisible in society’s eyes, teamed up with Felipe Morozini, a photographer and one of the country’s leading urban artists, to develop the initiative “I Knew You Existed (Part 2).” They put together exhibits screened above the city’s most distinctive and snaking overpass (Via Elevado Presidente João Goulart, popularly known as the Minhocão, or Big Worm), which reframes Morozini’s famous mural, panels that read “I Knew You Existed,” which have become one of the most-photographed art installations anywhere in the country. Now, they were brought to life with digital projections of homeless people who find themselves living under the overpass and are aided by the NGO. The stories and portraits of William, Vinicius, Tamara, Pricila, Jean, Sandra, Rogério, Patrick, Miguel, Charles, José, Ubiratan, and Lucas were now projected over the iconic mural. “Unhoused people need to be seen. It’s more important than ever to share their stories and make sure they’re visible. Being overlooked is painful for all of us, whether it’s by a relative, a friend, or society as a whole. Now, everyone in Brazil will know that they exist,” says André Soler, the founder of SP Invisível. Felipe Morozini, apart from being the author of the original mural, took an active part in the initiative and captured some of the images that went into it. “I’m so pleased that my work has become a tool and a stage for such a genuine, necessary project,” he reflects. “The whole process of getting to know these people and taking their portraits has been an attempt to remind everyone that there are human beings behind their scars, using art to dialogue, embrace, and transform the situation.”
媒体类别	案例研究
长度	90 seconds
President / CEO	Filipe Bartholomeu
首席创意官	Luiz Sanches
首席创意官	Pernil
Chief Operating Officer (COO)	Fernanda Tedde
执行创意总监	Fernando Duarte
执行创意总监	Henrique Del Lama
创意团队	Hiroito Takahashi
创意团队	Vinícius Pegoraro
Art Buyer	Tereza Setti
Art Buyer	Stephanie Biekarck
DP	Mariana Valverde
Audiovisual Production	Diego Villas Boas
Audiovisual Production	Bruna Rocha
Liaisons	Marcelo Porto
Liaisons	Marcella Neves
Liaisons	Michael Batista
制作公司	Zepp. Filmes
导演	Patrícia Monegatto
导演	Will Martins
DP	Joao Frohlich
执行制片	Dudu Venturi
Production Director	Thiago Venturi
制片	Jeff Médici
Production Assistant	Renan Lucri
Production Assistant	Rafael Santos
制片	Laura Capuano
1st AC	Roger Fernandes
2nd AC	Bruno Chops
Logger	Bruno Claudino
Gaffer	Serginho Bronzo
Best Girl	Tereza de Souza
Drone	Laurent Refalo
后期制作	Safari Post
Post Production Coordinator	Caetano Drumond
Post Production Coordinator	Bruno Malaco
Editing and Color Grading	Caetano Drumond
Motion Graphics	Frede Bernardes
Clean up artist	Zenner Henriques
Clean up artist	Henrique Rabello
音频	Jamute
Executive Sound Producer	James Feeler
音乐制作人	James Feeler
音乐制作人	Henrique Bone
Sound Engineer	Fernanda Galetti
Sound Engineer	Otávio Bertolo
Sound Engineer	Rafael Laurenti
Liaisons	Érika Santana
Liaisons	Kiki Eisenbraun
Liaisons	Hingrit Nitsche
Production Coordinator	Julianna Zuppo
Production Coordinator	Leticia Nunes
Projection	Projetemos
执行制片	Felipe Spencer
制片	Gisele Tressi
制片	Raquel Diógenes
Liaison	Mozart Santos
Influence and Content Curatorship	SUBA
Liaison	Estêvão Delgado
制作	Nathalia Rebouças
摄影师	Felipe Morozini
广告经理	André Soler
广告经理	Ana Carolina Ceribelli
广告经理	Gisleide Teixeira