Film Editor
at
Wunderman Thompson Singapore
| 标题 | Neighbours |
| 广告公司 | Wunderman Thompson Singapore |
| 广告战役 | Neighbours |
| 广告主 | Housing & Development Board, Singapore |
| 品牌 | Housing & Development Board, Singapore |
| 首次发布日期 | 2020 / 1 |
| 行业领域 | 房地产 |
| 广告口号 | Designed for Life. Not just for Living. |
| 剧情简介 | A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life. |
| 哲学 | We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents. |
| 问题 | Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents. |
| 结果 | Positive response in social media and brand affinity scores. |
| 媒体类别 | 影视 |
| 长度 | |
| Soundtrack | Song Zu Singapore |
| 更多信息 | https://www.hdb.gov.sg/cs/designedforlife/home.html |
| CGI | MPC Shanghai |
| 首席创意官 | Farrokh Jal Madon |
| 创意总监 | Liyu Min Zie |
| 创意总监 | Aarti Nichlani |
| 文案 | Aarti Nichlani |
| 文案 | Farrokh Jal Madon |
| 美术指导 | Liyu Min Zie |
| 广告公司执行制片 | Kimie Ong |
| 广告公司执行制片 | Gwee Wei Wei |
| Chief Strategy Officer | Malati Afridi |
| Client Services Director | Gaurav Lalwani |
| 客户总监 | Fred Eng |
| 客户经理 | Hazel Lim |
| Film Director | Ros Yusof |
| 摄影指导 | Wutthirai Priyapakdeekul |
| 制作公司制片 | Aundrea Bligh |
| 制作公司制片 | Billy Choo-Letts |
| Film Editor | Neo Rui Xin |
| Colorist | Ben Conkey |
| Colorist | Taejeong Kim |
| Post-production Producer | Charmaine Wong |
| Online Artist | Joni Raso |
| Music Creative Director | Gerard Fitzgerald |
| 音乐作曲家 | Gerard Fitzgerald |
| 音乐制作人 | Donny Pereira |
| Sound Engineer | Damian Waddell |
| 音乐 | Song Zu Singapore |
| Film Production Company/Photographer | The Prosecution Film Company |
| 后期制作 | VHQ Singapore |
| CGI Executive Producer | Jamie Loudon |
| VFX Director | Barry Graves |
| VFX Producer | Pooja Pandya |
| 客户主管 | Florence Keh |
| 客户主管 | Joyce Ng |