标题 | Eurythenes plasticus |
广告公司 | BBDO Düsseldorf GmbH |
广告战役 | Eurythenes plasticus |
广告主 | WWF |
品牌 | WWF |
首次发布日期 | 2020 / 9 |
行业领域 | 环境与生态问题 |
剧情简介 | The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic. To highlight this, the German branch of the WWF made history and in doing so got the world talking and taking action.When you find a new species, you get to give it a name. To make an environmental statement against ocean plastic, we named a new deep-sea species after the plastic that was found inside its body - Eurythenes plasticus. This new species has been entered into the permanent taxonomic record as living proof that we’re impacting parts of the world we are still discovering. Following the publication of the scientific manuscript and the worldwide press that resulted, we launched a multi-channel campaign collecting petition signatures calling for a legally binding UN agreement to put an end to marine plastic pollution. |
哲学 | BBDO Düsseldorf, in cooperation with the German branch of the WWF and researchers from the University of Newcastle, have launched a worldwide campaign to draw attention to the increasing plastic pollution of the world's oceans. The three partners have named the newly discovered deep sea species after what contaminates it: plastic. Eurythenes plasticus, a "shrimp like" amphipod, lives in one of the deepest places on earth - and still has plastic in its body. It was discovered by a scientific team led by Dr. Alan Jamieson in the Mariana Trench near the Philippines. “We decided on the name Eurythenes plasticus as we wanted to highlight the fact that we need to take immediate action to stop the deluge of plastic waste into our oceans”, said Jamieson. The research was supported by WWF and published in the renowned scientific journal Zootaxa on the 5th of March 2020. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Sehsucht GmbH |
首席创意官 | Till Diestel |
Creative Managing Director | Kristoffer Heilemann |
执行创意总监 | Andy Wyeth |
Script | Andy Wyeth |
美术指导 | Bernd Rose |
美术指导 | Marco Serra |
美术指导 | Rosario Brancato |
文案 | Christian Korntheuer |
文案 | Marcos Alves |
Head of Production | Kat Wyeth |
Creative technologist | Martin Boeing-Messing |
战略企划 | Benjamin Pleissner |
战略企划 | Kyle Duckitt |
Chief Production Officer | Steffen Gentis |
Creative Support | Hans-Christoph Schultheiss |
制作公司制片 | Stephanie Hülsmann |
后期制作 | CraftWork - a brand of ad agencyservices GmbH |
音乐 | Alex Komlew |
Sound Designer | Alex Komlew |
音乐作曲家 | Alex Komlew |
Audio Production House | Studio Funk GmbH Co KG |
Compositing | Intermate Media GmbH |