| 标题 | Life Lolli - a lollipop designed to save lives |
| 广告公司 | BBDO Düsseldorf GmbH |
| 广告战役 | Life Lolli |
| 广告主 | Kmsz (bone marrow donation center) |
| 品牌 | Life lolli |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Till Diestel |
| 执行创意总监 | Kristoffer Heilemann |
| 创意总监 | Andy Wyeth |
| 创意总监 | Veikko Hille |
| 导演 | Andy Wyeth |
| 美术指导 | Ann-Catrin Schuchardt |
| Concept | Ann-Catrin Schuchardt |
| 美术指导 | Jan Schulz |
| 美术指导 | Julia Kinast |
| 美术指导 | Miguel Chordá |
| 文案 | Christian Korntheuer |
| 文案 | Marie-Theres Schwingeler |
| 文案 | Jan-Philipp Michalik |
| Account Management | Marei Wilke |
| Account Management | Clara Wesemeyer |
| 项目经理 | Patrick Krug geb. Heinz |
| 项目经理 | Marta Zlatewa |
| Creative technologist | Martin Boeing-Messing |
| Head Of Planning | Ralf Sieke |
| 后期制作 | Craftwork |
| Chief Production Officer | Steffen Gentis |
| 制片 | Norbert Henning |
| 制片 | Juhn Kim |
| 摄影师 | Alexander Link |
| 制作公司 | Studio Funk |
| Music & Sound Design | Timo Kockmeyer |
| Director / DOP / Editor / Animation | Niklas Lemburg |
| 摄影指导 | Alexander Link |
| 动画 | Lara Elmenhorst |
| 设计公司 | Peter Schmidt Group |
| PR Agency | Ketchum Germany |
| 媒介公司 | Fuse Werbeagentur GmbH |
| 媒介公司 | OMD Germany |
| 媒介公司 | areasolutions |
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