Head of Production
at
456 Studios
| 标题 | Runner 321 |
| Brief | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success.Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.Introducing Runner 321, the movement wherein adidas asks the world’s largest organized marathons—including four that are sponsored by Nike, New Balance, and Asics—to reserve Bib 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies. |
| 广告公司 | FCB Canada |
| 广告战役 | Runner 321 |
| 广告主 | adidas |
| 品牌 | Adidas |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success. |
| 哲学 | Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve. Introducing Runner 321, the movement led by adidas that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. The number 321 was specifically chosen because it represents Trisomy 21 for people with Down syndrome. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Post production Company | School Editing |
| Colour Facility | Alter Ego |
| VFX/Finishing Facility | Alter Ego |
| 首席创意官 | Nancy Crimi-Lamanna |
| EVP, Global Creative Partner | Danilo Boer |
| 执行创意总监 | Andrew MacPhee |
| 执行创意总监 | Leo Barbosa |
| 美术指导 | Leo Barbosa |
| 执行创意总监 | Cuanan Cronwright |
| 文案 | Cuanan Cronwright |
| 联合创意总监 | Sally Fung |
| 联合创意总监 | Sara Radovanovich |
| VP, Managing Director | Ricky Jacobs |
| VP, Managing Director | Tim Welsh |
| 客户主管 | Chris Flynn |
| VP, General Manager Content | Ian Buck |
| VP, Content Development | Yotam Dor |
| Director of Project Management | Emily Mihalek |
| Chief Strategy Officer | Shelley Brown |
| Planner | Shelley Brown |
| Strategist | Audrey Zink |
| VP Technology | Luiz Costa |
| UX/UI Tech Specialist | Lara Goldsmith |
| 制作公司 | 456 Studios |
| VP, Integrated Production | Stef Fabich |
| Director of Broadcast Production | Sarah Michener |
| 制片 | Sarah Michener |
| 执行制片 | Sarah Brooks |
| 剪辑师 | Lynn Sheehy |
| Asst Editor | Fiona Alvarez |
| Colourist | Andrew Ross |
| Colour Assistant | Ebi Agbeyegbe |
| On Line Artist | Sebastian Boros |
| On Line Assistant | Nupur Desai |
| Producer | Spencer Butt |
| Audio House | OSO Audio |
| 执行制片 | Hannah Graham |
| 制片 | Lauren Dobbie |
| 创意总监 | Daenen Bramberger |
| Engineer | Dylan Groff |
| Audio House | Citizen Music |
| 制片 | Kai Rizzuto |
| Head of Production | Molly Young |
| 创意总监 | Tomas Jacobi |
| Composer Producer | Nico Barry |
More Work
SEE ALLIt's Only Worth It
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Runner 321 (board)
- 品牌:
- Adidas
- 广告公司:
- FCB Canada