Head of Production
at
456 Studios
| 标题 | Runner 321 (board) |
| 广告公司 | FCB Canada |
| 广告战役 | Runner 321 |
| 广告主 | adidas |
| 品牌 | Adidas |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success. |
| 哲学 | Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve. Introducing Runner 321, the movement led by adidas that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. The number 321 was specifically chosen because it represents Trisomy 21 for people with Down syndrome. |
| 媒体类别 | 案例研究 |
| Post production Company | School Editing |
| Colour Facility | Alter Ego |
| VFX/Finishing Facility | Alter Ego |
| 客户主管 | Chris Flynn |
| VP, Managing Director | Tim Welsh |
| Colourist | Andrew Ross |
| EVP, Global Creative Partner | Danilo Boer |
| 执行创意总监 | Cuanan Cronwright |
| 文案 | Cuanan Cronwright |
| 执行制片 | Sarah Brooks |
| 首席创意官 | Nancy Crimi-Lamanna |
| VP, Integrated Production | Stef Fabich |
| 制片 | Sarah Michener |
| Director of Broadcast Production | Sarah Michener |
| 创意总监 | Tomas Jacobi |
| 执行创意总监 | Leo Barbosa |
| 美术指导 | Leo Barbosa |
| VP, General Manager Content | Ian Buck |
| VP, Content Development | Yotam Dor |
| 创意总监 | Daenen Bramberger |
| 执行创意总监 | Andrew MacPhee |
| Chief Strategy Officer | Shelley Brown |
| Planner | Shelley Brown |
| 执行制片 | Hannah Graham |
| VP, Managing Director | Ricky Jacobs |
| On Line Artist | Sebastian Boros |
| 联合创意总监 | Sara Radovanovich |
| Head of Production | Molly Young |
| 联合创意总监 | Sally Fung |
| Producer | Spencer Butt |
| Strategist | Audrey Zink |
| 制片 | Kai Rizzuto |
| Audio House | Citizen Music |
| VP Technology | Luiz Costa |
| Colour Assistant | Ebi Agbeyegbe |
| Asst Editor | Fiona Alvarez |
| 制片 | Lauren Dobbie |
| On Line Assistant | Nupur Desai |
| Engineer | Dylan Groff |
| Director of Project Management | Emily Mihalek |
| UX/UI Tech Specialist | Lara Goldsmith |
| 剪辑师 | Lynn Sheehy |
| Composer Producer | Nico Barry |
| Audio House | OSO Audio |
| 制作公司 | 456 Studios |
More Work
SEE ALLIt's Only Worth It
- 品牌:
- Michelob Ultra
- 广告公司:
- FCB New York
Runner 321
- 品牌:
- Adidas
- 广告公司:
- FCB Canada