| 哲学 | On the biggest night of the year for marketing, brands unveil their highly anticipated ads designed to entice consumers into making purchases. This year, Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads. The 30-second spot, developed in partnership with its creative agency of record, Anomaly, premieres on streaming today, followed quickly by linear tomorrow, February 6th. It was filmed in the deserts of Mendoza, Argentina – offering enough space to place the life-sized items people save money into the 30-foot bucket. During the game on February 11th, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth – it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming. If you’re interested in learning more, I’d be happy to put you in touch with an Ally spokesperson who can discuss the creative elements of Ally’s “Saving for that Ad” campaign – including a sweepstakes aimed at helping consumers save – and more. We can also share behind-the-scenes footage and assets to offer a glimpse into how the spot came to life out in the desert. |