Contact Information

488 Madison Avenue
New York New York 10022
美国
电话: (+1) 212 804-1000

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Basic Info

核心能力: 互联网及数字媒体全服务广告公司, 营销/创意服务, 品牌/产品开发, 战略与策划

成立年份: 1970

网络:

员工: 11000

奖项: 256

创意作品: 51

客户: 27

TBWA\Chiat\Day New York

488 Madison Avenue
New York New York 10022
美国
电话: (+1) 212 804-1000

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About the Agency TBWA\Chiat\Day New York

TBWA is the Disruption® Company. Where ideas creatively solve business problems.

Disruption defines a vision, breaks market conventions, and creates a new platform for growth. It is a methodology that we have been practicing for more than two decades, throughout our network worldwide, as a way to help our clients build their brands.

We are a full-service marketing and communications network offering brand strategy, integrated communications, shopper marketing, digital and interactive, CRM and eCRM, and branding & design. TBWA develops Disruptive Ideas for our global partners including adidas, Apple, Airbnb, Gatorade, McDonald’s, Michelin, Nissan, Pernod Ricard and NBCUniversal.

语言

英文
公司哲学与竞争优势

Our true competitive advantage is our Disruption methodology. At TBWA, we believe that it is impossible to beat the competition by following the conventions of the category. In order to achieve an unfair share of category business, we must avoid entering an “arms race” of claims and instead establish alternative, futurebold paths to growth. To us, this is “Disruption,” an approach that favors bold innovation over incremental change. We seek fundamentally Disruptive Ideas that truly challenge the status quo and force a reassessment of the category on our clients’ behalf.

We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors. Through Disruption we turned Apple from a challenger brand into a category leader that all started with the “Think Different” idea, and made a relatively small spirits brand into the highest selling Irish Whiskey in the U.S. with Jameson. A proven methodology for over two decades, these disruptive brand stories have resulted in breakthrough campaigns that have a lasting impact on culture. 

网络介绍

TBWA is ranked as a top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade."

TBWA is part of Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. 

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