| 标题 | MA |
| 广告公司 | Publicis One |
| 广告战役 | MA |
| 广告主 | McDonald's |
| 品牌 | McDonald's Mother Day |
| 首次发布日期 | 2018 / 5 |
| 行业领域 | 餐馆与快餐 |
| 广告口号 | MA Mother's day |
| 剧情简介 | “MA” is the most loving way to say “mom” in Spanish. So we took it to our facades to celebrate moms, by turning off the lights of our signs, except for two letters: M and A. With this tribute we surprised all Ecuadorian moms on their day. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 执行创意总监 | Jairo Lezaca |
| 创意总监 | Patricio Bruno |
| 创意总监 | Pablo Naval |
| Creative | Alejandro Bottas |
| Creative | Fabian Chimbo |
| Agency Producer | Valentina Arria |
| Account Director | Moises Acosta |
| Client Team Director | Kleber Molina |
| 战略企划 | Gabriela Pérez |
| General Manager | Cesar Bettencourt |