Bradford Williams

Bradford Williams

Managing Director, Partner at Carmichael Lynch
Greater Minneapolis-St. Paul Area, 美国

概要

MARKETING and ADVERTISING CAREER HIGHLIGHTS

- Marketing, Integrated Advertising, Sponsorships and Partnerships and Digital Account Management Leader with experience across multiple industry businesses: Automotive, retail, pharmaceutical, medical education, financial services, credit cards, casual dining, collegiate sports & luxury goods and accessories.
- 17 years total experience in total marketing, advertising and sales experience.
- Accomplished manager of complex, multi-channel, consumer-focused integrated marketing communications leading to award-winning creative including Effies, Pencils and Commercial Emmy nominations.

Specialties: Client partnership, marketing strategy, branding, creative evaluation, communications planning, online - offline channel integration, project management, market research, sponsorships, partnerships and P&L management.

Sector Experience
Group Account Director
Minneapolis, 美国
April 2014 - April 2015 (1 year)
Subaru - Led National/Brand Advertising Subaru Account Team, managing new car launches, brand equity programs, sponsorships and partnerships and client financial managment.
Group Account Director
Minneapolis, 美国
January 2011 - April 2014 (3 years 3 months)
2013-2014: Talenti Gelato, Under Armour, Travelers Insurance2011-2013: Cadillac Brand, National Advertising and SponsorshipsLeadership of Account teams developing offline advertising, online advertising and social media marketing.
Partner, Account Director
Ogilvy & Mather
美国
July 2008 - January 2011 (2 years 6 months)
Account: American ExpressAccount lead for Sponsorships platform advertising and Co-Brand advertising. Director of Brand and Charge Card advertising strategy and implementation.
Management Representative
美国
October 2007 - July 2008 (9 months)
Account: Applebee'sManaged creative development and production of integrated marketing efforts including digital, OOH and broadcast communications. Oversaw franchisee e-mail marketing template tool and development and implementation.
Account Director
Charlotte, 美国
October 2003 - October 2007 (4 years)
Accounts: HSBC, Luxottica (Sunglass Hut & Ilori), L.L.Bean, Pfizer Consumer Healthcare, Bristol-Myers Squibb, Becton, Dickinson & Co.Directed US Retail and Relationship HSBC account activities and served as US market cross-agency lead for HSBC Premier Global relaunch. Led ILORI luxury eyewear retail store launch, spearheading and integrating PR, design and web development teams. Duties for other accounts during tenure included strategic and creative development for multiple, integrated TV, print, OOH, online, radio, collateral and direct mail campaigns as well as new business pitch efforts, new product concept creation and alternate revenue stream presentation development.
Account Supervisor
Bates USA
美国
May 2002 - October 2003 (1 year 5 months)
Managed Consumer and Professional advertising and marketing campaigns. Led agency teams in development of pharmaceutical and packaged goods BTL and ATL advertising campaigns.
Associate Project Director
Genecom
July 2001 - May 2002 (10 months)
Managed development and execution of Certified Medical Education initiatives, Pharmaceutical Key Opionion Leader recruitment and training, Peer-reviewed journal articles and promotional collateral.
Alabama State Director - High School Athletics
iHigh.com
August 2000 - January 2001 (5 months)
Developed partnerships with Alabama High School Athletic Association, providing content management system-based interactive websites to over 400 member high schools.
Pharmaceutical Sales Representative
Huckaby Pharmacal
January 1999 - August 2000 (1 year 7 months)
Sales of Rx Cough, Cold and Schedule CIII pain management pharmaceutical products. Developed 80% of territory from prospecting. Physician promotion as well as initiating and maintaining Pharmacy distribution.

Education

BS

1998 - June 2018 (20 years 5 months)

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