General Manager | Serviceplan Hamburg
at
Serviceplan Group, Munich
Hamburg Area, Germany, 德国
| 标题 | Gaming for Everyone |
| 广告公司 | Serviceplan Campaign |
| 广告战役 | Gaming for Everyone |
| 广告主 | Microsoft |
| 品牌 | Xbox |
| 首次发布日期 | 2021 / 3 |
| 行业领域 | 家用电器和视听产品 |
| 哲学 | During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community. |
| 问题 | – Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to contributing to more equality in the gaming community and giving women more visibility within the scene. |
| 媒体类别 | 其他 |
| 广告经理 | Maxi Gräff |
| Global Chief Creative Officer | Alexander Schill |
| Global Creative Strategist | Maximilian Florian Schöngen |
| Managing Partner | Leif Johannsen |
| Managing Partner | Patrick Matthiensen |
| 创意总监 | Daniel Steller |
| 文案 | Daniel Steller |
| 创意总监 | Pavel Bondarenko |
| 美术指导 | Pavel Bondarenko |
| 美术指导 | Tudor Cucu |
| 美术指导 | Theresa Fechler |
| Business Director | Diane Schulz |
| 客户总监 | Ann-Kathrin Frohloff |
| Head of Design | Ben Hug |
| Media Director | Till Felix |
More Work
SEE ALLXbox Equality Controller
- 品牌:
- Xbox
- 广告公司:
- Serviceplan Campaign
Dot Mini
- 品牌:
- Dot Inc.
- 广告公司:
- Serviceplan Group