标题 | Xbox Equality Controller |
广告公司 | Serviceplan Campaign |
广告战役 | Xbox Equality Controller |
广告主 | Microsoft |
品牌 | Xbox |
Posted | 10月 2021 |
行业领域 | 视频游戏/电玩控制器 |
剧情简介 | “Gaming for everyone” isn’t just a slogan for us. We stand by our commitment that gaming is a place where everyone is having fun. Therefore, we not only launched a worldwide initiative during Women’s History Month to support and celebrate women in gaming, but also took our most sacred piece of the console – the controller – and made a slight adjustment: by turning it into a statement for equalityspread around the world.We replaced the controller's “B button” with the “equal symbol |
媒体类别 | 案例研究 |
长度 | |
Global Chief Creative Officer | Alex Schill |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
客户总监 | Ann-Kathrin Frohloff |
Creative Director Art | Pavel Bondarenko |
Creative Director, Copywriter | Daniel Steller |
美术指导 | Theresa Fechler |
Senior Art Director & Illustrator | Tudor Cucu |
Business Director | Diane Schulz |
Creative Strategy | Maximilian Schöngen |
Senior Motion Designer / Head of Film | Dennis Fritz |
Motion Designer | Kevin Lausen |
Head of Design | Ben Hug |
Media Designer | Till Felix |
Founder & Head of Production | Fiete Girardet |
Head of Production | Sebastian Heidrich |
Head of Social Good | Jenn Panattoni |
Global Communication Manager | Rebecca Gordius |
Director Gaming Communications | Sophie Orlando |
插图画家 | Matt Taylor |
插图画家 | Vals |
插图画家 | Muti |
插图画家 | Alina Bohoru |
插图画家 | Sam Rodriguez |
插图画家 | Fernando Nunes |
插图画家 | Nils Baumann |
插图画家 | Artcommando |
Managing Partner | Lars Holling |
摄影师 | Bernd Westphal |
后期制作 | Pop Postproduction |
音效设计公司 | DamienDamien |
制作公司 | FIJAK |
Sound Modules & Conversion Controller Company | LOETRONIC |
Printing Company | Heyne-Druck |
Packaging Production | DasProduktionsbüro |