| 标题 | Smart Stretch 360 |
| 广告公司 | Hakuhodo Kettle Inc |
| 广告战役 | Smart Stretch 360 |
| 广告主 | Alpina |
| 品牌 | Yahoo! Japan |
| 首次发布日期 | 2014 / 6 |
| 行业领域 | 搜索引擎 |
| 剧情简介 | In 2016 yahoo! Japan, with approximately 30 billion pv monthly on mobile, marked the 20th anniversary. Yahoo! Wanted to express its appreciation to its mobile users by proposing and committing a new industry responsibility. We focused on the serious health issue, “text neck”(stiff necks or shoulders, headaches etc.), which is caused by using smartphone and tablets for long hours. And so, we invented a 360 movie ad, “smart stretch 360”, which made people stretch naturally just by watching it. This movie was put on youtube and facebook ad. And soon, it was picked up by various media, such as tv and internet news, resulted in $ one million worth. The number of views added up to more than 750,000 just in one month. We “stretched” the value of the internet ads for users, to something more meaningful. People don’t want a message, but a massage. |
| 媒体类别 | 手机广告 |
| 长度 | |
| 创意总监 | Kazuaki Hashida |
| 创意总监 | Tetsushi Kawachi |
| 文案 | Naotaka Suekuni |
| 文案 | Keitaro Kamijo |
| 美术指导 | Koichi Kosugi |
| 数字艺术指导 | Koichi Kosugi |
| 技术总监 | Kazuaki Hashida |
| 技术总监 | Tetsushi Kawachi |
| Interactive Designer | Natsuki Akanuma |
| Interactive Designer | Shuichiro Koyama |
| 客户总监 | Ken Okada |
| 客户经理 | Takeshi Todoroki |
| 客户经理 | Keitaro Watanabe |
| PR Director | Takashi Uno |
| 制作公司 | Tokyo Inc |
| Supervision | Yoshihito Nagahata |
| 导演 | Hiroshi Kikuchi |
| 导演 | Moe Ikeda |
| 摄影指导 | Ryo Saito |
| Choreography | Psyhe |
| 制片 | Toshiyuki Takei |
| 制片 | Masayoshi Takayanagi |
| 剪辑师 | Aki Maetani |
| 剪辑师 | Yoshiharu Nakagami |
| 剪辑师 | Seki So |
| 剪辑师 | Yahiro Minami |
| 剪辑师 | Hidehisa Watanabe |
| VFX Company | Amana Inc. |
| VFX Artist | Kouki Hanawa |
| VFX Artist | Ryuuichi Yamada |
| VFX Producer | Masami Nishida |
| Sound Designer | Sezaki Yuki |
| 音乐作曲家 | Midorikawa Toru |
More Work
SEE ALLIt Was This High
- 品牌:
- Yahoo! Japan
- 广告公司:
- Hakuhodo Kettle Inc
Telebeauty
- 品牌:
- TeleBeauty
- 广告公司:
- Hakuhodo Kettle Inc