| 标题 | It Was This High |
| 广告公司 | Hakuhodo Kettle Inc |
| 广告战役 | It Was This High |
| 广告主 | Alpina |
| 品牌 | Yahoo! Japan |
| 首次发布日期 | 2017 / 6 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | The tallest tsunami resulting from the earthquake was 16.7m high. Everyone heard this number on the news and read it in the newspaper or online, but it’s tough to imagine in real terms. So, we drew a line “IT WAS THIS HIGH” on the landmark in Tokyo to etch this massive height into people’s memories and bring up the topic of disaster preparation. By drawing a single red line “IT WAS THIS HIGH” on the iconic landmark in the middle of Tokyo, we made people think and imagine the fear and the height of the tsunami caused in the Great East Japan Earthquake. People’s imagination sparked the conversations about disaster preparation and raise consciousness toward it. |
| 结果 | Yahoo! JAPAN has and will always see March 11th as the day to raise consciousness towards disaster preparation, and the problem was that people who had not experienced the disaster has lower consciousness towards it. We needed to create conversations about disaster preparation within both media and people. The key was, how we could make them imagine the height and fear of the disaster. |
| 媒体类别 | 公关 |
| 长度 | |
| 创意总监 | Kazuaki Hashida |
| 文案 | Yasutaka Ide |
| 美术指导 | Yusei Kakizaki |
| 文案 | Shoko Uchida |
| Designer | Goichi Nagakawa |
| Designer | Akane Fujimaki |
| Account Director | Ken Okada |
| Account Service | Daiki Yamagata |
| Brand Manager | Shinya Uchida |
| Brand Manager | Yoko Wake |
| Chief Producer | Hisaya Kato |
| 制作经理 | Tomonori Nakamura |
| 制作经理 | Hiroaki Maji |
| Planning Director | Miyuki Akimoto |
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- 品牌:
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- 广告公司:
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- 品牌:
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- 广告公司:
- Hakuhodo Kettle Inc