Umar Achraf
Digital Account Manager at FP7/BAH
Bahrain, 巴林
标题Twitterference
广告公司
广告战役 Twitterference
广告主 Batelco
品牌 Ookla
首次发布日期 2016 / 7
行业领域 其他在线服务
剧情简介 Most subscribers of Batelco’s competitors complain about slow Internet speeds on social media. Especially Twitter. We spotted an opportunity there. We scanned their Twitter profiles; their likes and dislikes, to personalize our communication and responded to them in real time, as well as offer them a chance to switch to the fastest network. Witty and clever responses grew the conversation instantly, with an increasing number of people tagging their ISPs about frustratingly slow Internet speeds. To increase our reach, we also created a song with social influencers about slow Internet in Bahrain that went viral.
媒体类别 Web Film
长度
Managing Director
创意总监
Director of Consumer Marketing
美术指导
文案
文案
文案
客户总监
客户主管
Media Manager
战略企划总监
Creative Strategy
Marketing Communications Senior Manager

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品牌:
Orange
广告公司:
FP7/CAI

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