Member of McCann's Global Inspiration Circle and Award-winning Social Media Specialist who is responsible for the ongoing management and growth of the brands' social media presence in alignment with business strategies and direction. Collaborating with cross-functional teams to develop marketing and communication plans that leverage the social media space of the brands. Responsible for developing content across owned and earned digital channels and growing the online visibility across social media platforms.
Developed and executed social media strategies for brands like Nestle, Audi, Huawei, Batelco, Ahram Beverages, Unilever, General Motors, Evyap and Juhayna.
Won awards in Dubai Lynx, MENA Effies, African Cristal and Warc Media Awards.
Marketing Communication, Online Advertising, Online Branding, Social Media Marketing, Online Consumer Behavior, Online PR, Social Media Analytics, Social Media Consultancy, Digital Media, Copywriting, Content Planning and on-ground activations.