Umar Achraf
Digital Account Manager at FP7/BAH
Bahrain, 巴林
标题Ghaneely
广告公司
广告战役 Ghaneely
广告主 Orange
品牌 Orange
首次发布日期 2016 / 11
行业领域 电信服务
剧情简介 Produced in the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. Because the app gave them a wide selection of music options, artists and genres to enjoy whenever and wherever, so too did our campaign. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. Accordingly, our video invited our app users to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our campaign. Therefore, without the engagement and participation of our audience, the campaign would cease to exist and remain music-less.
媒体类别 Web Film
长度
执行创意总监
创意总监
美术指导
文案
Group Account Director
客户总监
客户主管
客户主管
Digital Director
Digital Manager
数字项目经理
Head Of Planning
Planning Supervisor
Head of Production
制片
制片
导演
摄影指导
音乐作曲家
执行制片
剪辑师
Colorist
Sound Designer
制作公司

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品牌:
Ookla
广告公司:
FP7/BAH

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