| 标题 | Chiclets Live Episodes |
| 广告公司 | J. Walter Thompson Cairo |
| 广告战役 | Chiclets Live Episodes |
| 广告主 | Mondelez International |
| 品牌 | Chiclets |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 口香糖 |
| 剧情简介 | The idea was to have the packs directly engage with our target. Through the pack design, we gave each flavour a character using differentiating colors and elements such as piercing, braces, mustache... With that being established, we gave each flavor a personality, distinct tone of voice, values and a bit of history. After fully developing the characters of the packs - we sent them online to engage with the consumers - using Facebook Live. The idea of the live show was to create dialogue around relatable content, by appealing to our target through trending topics. The live episodes created ample room for engagement; the packs invited consumers to interact with them and encouraged Facebookers to tag/invite friends to tune-in, ensuring more people would take part. |
| 媒体类别 | 互动 |
| 长度 | |
| 美术指导 | Ahmed Wahid |
| 美术指导 | Malek Sharif |
| 客户总监 | Salma Hamouda |
| 客户主管 | Sandra Hazem |
| 制片 | Shady Abdel Aziz |
| 项目经理 | Ahmed Helal |
| Design Lead | Ibrahim Islam |
| Media Manager | Dina el Baz |
| 导演 | Mahmoud Hamdy |
| 执行制片 | Ahmed el Ganayni |
| 制片 | Mahmoud Derbala |
| Digital Strategy Lead | Ahmed El Naggar |
| 摄影指导 | Ashraf Gaber |
| 美术指导 | Amro Thabit |
| Digital Media Lead | Asmaa Hassan |
| Manager, Creative Content | Ahmed el Ruby |
| 媒介总监 | Mohamed el Sabaa |
| Media Manager | Dina Abdelazim |
| Media Team | Shahenda Mostafa |
| Digital Account Manager | Zeina Harbi |
| Managing Director | Mai Azmy |
| 战略企划 | Diana George |
| 首席创意官 | Ramsey Naja |
| Brand Manager | Menna el Sweify |
| Brand Manager | Dina Medhat |
| Media Manager | Ahmed Emad |