概要
Experienced Business Director with a demonstrated history of working in the marketing and advertising industry. Strong sales professional skilled in brand building (strategic planning), digital strategy, consumer insights' formulation and integrated marketing. The area of expertise is in several categories; Fast-Moving Consumer Goods (FMCG), Real Estate, Telecommunications, & other consumer goods.
Sector Experience
Positions
Responsible for developing the brand plans, communication strategy for the below brands, while overlooking for overlooking the teams that handle the day-to-day activities. Other disciplines, include shoppers planning.
- Heineken
- Frico Cheese & Butter
- Nestle Confectionary (KitKat & Crunch)
- Froneri Ice Cream ( Nestle, Mondelez & Movenpick Ice Cream)
- Shell Lubricants (Helix & Rimula)
- Coca Cola (Fanta & Coca Cola )
- Red Bull
- Skoda Automotives
Previously Handled:
- Danone - Danone, Core, Dannette, Activitia & Dango
- Huwaei
- Hyde Park Developments
- Microsoft Mobile Devices
- Mondelez International (Chiclets & Clorets)
- Richard Attias & Associates
- Water Products Co. Egypt - WAPCO (Aqua Delta & Maxi Cola)
- Heineken
- Frico Cheese & Butter
- Nestle Confectionary (KitKat & Crunch)
- Froneri Ice Cream ( Nestle, Mondelez & Movenpick Ice Cream)
- Shell Lubricants (Helix & Rimula)
- Coca Cola (Fanta & Coca Cola )
- Red Bull
- Skoda Automotives
Previously Handled:
- Danone - Danone, Core, Dannette, Activitia & Dango
- Huwaei
- Hyde Park Developments
- Microsoft Mobile Devices
- Mondelez International (Chiclets & Clorets)
- Richard Attias & Associates
- Water Products Co. Egypt - WAPCO (Aqua Delta & Maxi Cola)
Responsible for developing the brand plans, communication strategy for the below brands, while overlooking for overlooking the teams that handle the day-to-day activities. Other disciplines, include shoppers planning.
- Heineken
- Frico Cheese & Butter
- Nestle Confectionary (KitKat & Crunch)
- Froneri Ice Cream ( Nestle, Mondelez & Movenpick Ice Cream)
- Shell Lubricants (Helix & Rimula)
- Coca Cola (Fanta & Coca Cola )
- Red Bull
- Skoda Automotives
Previously Handled:
- Danone - Danone, Core, Dannette, Activitia & Dango
- Huwaei
- Hyde Park Developments
- Microsoft Mobile Devices
- Mondelez International (Chiclets & Clorets)
- Richard Attias & Associates
- Water Products Co. Egypt - WAPCO (Aqua Delta & Maxi Cola)
- Heineken
- Frico Cheese & Butter
- Nestle Confectionary (KitKat & Crunch)
- Froneri Ice Cream ( Nestle, Mondelez & Movenpick Ice Cream)
- Shell Lubricants (Helix & Rimula)
- Coca Cola (Fanta & Coca Cola )
- Red Bull
- Skoda Automotives
Previously Handled:
- Danone - Danone, Core, Dannette, Activitia & Dango
- Huwaei
- Hyde Park Developments
- Microsoft Mobile Devices
- Mondelez International (Chiclets & Clorets)
- Richard Attias & Associates
- Water Products Co. Egypt - WAPCO (Aqua Delta & Maxi Cola)
Vodafone Egypt :
- Leading the Account Management Team on the account.
Responsible for the strategy development for the brand; into communication platforms based on sub-brands & innovations.
- Responsible for planning the channels allocated per campaign, and briefing all support Agencies; all campaign's deliverables from Client briefing, until the project completion. This includes the ensuring a creative presentation that meets the brand strategy and Client brief, managing the production process, until the project delivery.
- Planning & executing campaigns of different telecom segments (Brand, Consumer, Enterprise, Internet (Data), products & services...etc) – main sell & tactical promotions, across all channels.
- Leading the Account Management Team on the account.
Responsible for the strategy development for the brand; into communication platforms based on sub-brands & innovations.
- Responsible for planning the channels allocated per campaign, and briefing all support Agencies; all campaign's deliverables from Client briefing, until the project completion. This includes the ensuring a creative presentation that meets the brand strategy and Client brief, managing the production process, until the project delivery.
- Planning & executing campaigns of different telecom segments (Brand, Consumer, Enterprise, Internet (Data), products & services...etc) – main sell & tactical promotions, across all channels.
Nokia North Africa:
- Managed a team across 5 countries (Egypt, Libya, Algeria, Tunisia & Morocco), ensuring all communication material was launched on time for every market.
- Was responsible for the ATL & BTL deliverables, from briefing to delivery.
- Was responsible for the adaptation of global artwork, and the strategy & execution of locally developed campaign.
- Managed a team across 5 countries (Egypt, Libya, Algeria, Tunisia & Morocco), ensuring all communication material was launched on time for every market.
- Was responsible for the ATL & BTL deliverables, from briefing to delivery.
- Was responsible for the adaptation of global artwork, and the strategy & execution of locally developed campaign.
Coca Cola Atlantic Industries - Full Brand Portfolio:
- Across different brands handled; successfully participated within the team for several local ATL campaigns, Regional ATL Campaigns (Middle East), and 1 global campaign
- As part of a team, fully developed the each of the previous brands Annual Operation Plans (2009 & 2010); that includes strategic lineup, and art direction for all projects to be executed within the upcoming year.
- Managed and handled the Above the Line (ATL) day-to-day jobs.
- Monitored competition carefully, and have evaluated their marketing positioning, and execution proposition.
- Carried out several market visits, and carried minor dipsticks.
- Contributed by many initiatives, including; promotional ideas, and recommendations.
- Assisted and guided the Creative Team, making sure they deliver on brand & campaign objectives.
- Issued Status Reports on weekly basis & Contact Reports whenever necessary.
- Fully aware of the various production phases; starting from TVCs, graphic development, cutdowns, print insertions, OOHs, POS material and Radio development… etc.
- Across different brands handled; successfully participated within the team for several local ATL campaigns, Regional ATL Campaigns (Middle East), and 1 global campaign
- As part of a team, fully developed the each of the previous brands Annual Operation Plans (2009 & 2010); that includes strategic lineup, and art direction for all projects to be executed within the upcoming year.
- Managed and handled the Above the Line (ATL) day-to-day jobs.
- Monitored competition carefully, and have evaluated their marketing positioning, and execution proposition.
- Carried out several market visits, and carried minor dipsticks.
- Contributed by many initiatives, including; promotional ideas, and recommendations.
- Assisted and guided the Creative Team, making sure they deliver on brand & campaign objectives.
- Issued Status Reports on weekly basis & Contact Reports whenever necessary.
- Fully aware of the various production phases; starting from TVCs, graphic development, cutdowns, print insertions, OOHs, POS material and Radio development… etc.
Piraeus Bank Egypt;
- Handling the day-to-day Below-the-Line (BTL).
- Issuing monthly media competitive reports.
- Selling Strategies; was able to come up with a Selling Strategy for the Daily Certificate of Deposit.
- Managed the Client day-to-day tasks meeting their deadlines, following up the entire process is on track from briefing to project completion.
Palm Hills Developments (PHD):
Worked with the creative team to come up with; PHD Corporate Identity & Hacienda Bay (Residential Compound) Corporate Identity, and accordingly Sales Brochure/ Kit
- Handling the day-to-day Below-the-Line (BTL).
- Issuing monthly media competitive reports.
- Selling Strategies; was able to come up with a Selling Strategy for the Daily Certificate of Deposit.
- Managed the Client day-to-day tasks meeting their deadlines, following up the entire process is on track from briefing to project completion.
Palm Hills Developments (PHD):
Worked with the creative team to come up with; PHD Corporate Identity & Hacienda Bay (Residential Compound) Corporate Identity, and accordingly Sales Brochure/ Kit
Education
Bachelor of Arts in Integerated Marketing Communication
2002 - 2006 (4年)
