| 标题 | The Homeless Bank Account |
| 广告公司 | Wunderman Thompson UK |
| 广告战役 | The Homeless Bank Account |
| 广告主 | HSBC |
| 品牌 | HSBC |
| Posted | 5月 2021 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Traditionally, banks require photo identification and proof of address to open an account. But these are documents that many homeless people may no longer have. So, the way in which society’s financial system has been designed means that once you’ve fallen out of it, it’s incredibly hard to find your way back in.At HSBC UK branches, people without a fixed address can now open a bank account using a participating charity’s address as their proof of identity (as long as they are accompanied by a charity caseworker that is). This partnership allows the homeless to reconnect with society and helps break the cycle of financial exclusion.To raise awareness of the service we took to the streets using data to pinpoint locations with the highest levels of homelessness that were also in close proximity to an HSBC UK branch that offered the service. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 客户主管 | Amirah Hajat |
| 创意团队 | Craig Hunt |
| Strategist | Eleanor Metcalf |
| 设计师 | Graham Channon |
| 创意团队 | James Humphreys |
| Business Director | Claire Chislett |
| 客户总监 | Luke Thornton |
| 客户经理 | Olivia Taylor |
| Strategy Director | Omar El Gammal |
| 制作公司制片 | Tom Lawrence |
| 设计师 | Bryan Riddle |
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