标题 | Will You Pass The Humanity Test? |
广告公司 | J. Walter Thompson London |
广告战役 | The Humanity Test |
广告主 | United Nations Women |
品牌 | UN Women |
首次发布日期 | 2018 / 5 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world. |
媒体类别 | 网站 |
长度 | |
创意团队 | James Hobbs |
创意团队 | Jeremy Little |
Creative Producer | Laurie Carter |
Creative Producer | Joseph Bassary |
Creative technologist | Dave Morgan |
Creative technologist | Vicky Keeley |
客户企划 | Eleanor Metcalf |
客户总监 | Mini Sinha |
客户经理 | James Llewelyn-Davies |
客户经理 | Karen Barak |
设计师 | Lee Jarrold |