Eleanor Metcalf
Strategic Planner at J. Walter Thompson London
London, 英国
标题Will You Pass The Humanity Test?
广告公司
广告战役 The Humanity Test
广告主 United Nations Women
品牌 UN Women
首次发布日期 2018 / 5
行业领域 机构/公益组织/非盈利组织
剧情简介 We all know what a bride looks like right? Apparently not. The Humanity Test hijacked Google recapture technology, mixing photos of real girls forced to become child brides with the bright, shiny stock photos of brides. 73% failed the “I am not a robot” test and quickly learned the horrific stories behind each photo. It has been called jarring and eye-opening. A campaign that dares to call us failures ౼ and was so successful that we wanted to share our failure with the world.
媒体类别 网站
长度
创意团队
创意团队
Creative Producer
Creative Producer
Creative technologist
Creative technologist
客户企划
客户总监
客户经理
客户经理
设计师

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started