| 标题 | Beat the Street |
| 广告公司 | Cheil |
| 广告战役 | Beat the Street |
| 广告主 | Samsung |
| 品牌 | Samsung Gear VR |
| Posted | 3月 2017 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | To do something about this social problem, we joined forces with Samsung and the Dutch Traffic Safety Association (Veilig Verkeer Nederland/VVN) to introduce a unique game: Beat The Street. It's a first-of-its-kind Virtual Reality game for traffic safety, and a great opportunity to use technology in a relevant way that contributes something important to society. ‘Beat The Street’ allows young people to experience a wide range of dangerous traffic situations that are very true to life. They have to make choices and take action – for example, look carefully, cross the street or wait until it is safe to do so. The motion sensors in the Gear VR give the children live feedback so that they are confronted, in a playful way, with the consequences of their actions. The app is a fun experience, partly because the collisions are depicted in a cartoonish way. At the same time, the lessons really hit home. Because the children feel they are genuinely experiencing the events in the game, they create a real memory that they can learn from. The Samsung Gear VR is a mobile virtual reality headset, a compatible Samsung Galaxy device (Galaxy Note 5, Galaxy S6/S6 Edge/S6 Edge+, or Galaxy S7/S7 Edge). |
| 媒体类别 | 平面 |
| 制作公司 | FatFred |
| 制作公司 | WeMakeVR |
| 广告公司制片 | Sanne Kleindijk-Zaalberg |
| 客户经理 | Mariska Kloezen |
| 客户经理 | Judith Langeslag |
| 文案 | Annemiek den Uil |
| 美术指导 | Ton van Jole |
| 美术指导 | Geertjan Bijlstra |
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- 品牌:
- Samsung Electronics Benelux
- 广告公司:
- Cheil
Beat the Street
- 品牌:
- Samsung Gear VR
- 广告公司:
- Cheil