Ashley Goodwin
Associate Producer at Lost Planet
New York, 美国
标题Original is Never Finished
广告公司
广告战役 ORIGINAL is never finished
广告主 adidas
品牌 adidas ORIGINALS
首次发布日期
行业领域 运动服装
剧情简介 Script
At the heart of the campaign was the track, “Keep Pushin’,” which underscored everything around the campaign. Launching in January, the film was the first proclamation of this iterative creative philosophy... but it wasn’t the last. Multiple iterations of the same film appeared on social, featuring new iterations of the track, new scenes never before seen.
Entry Summary
In 2017 adidas Originals put forth their own definition of originality with a declaration that“Original is never finished.” The idea resonated the world over. But our work wasn’t finished yet.Globally, our consumer was feeling like so much of the world was falling complacent. Caught on a loop that was as frustrating as it was ineffectual. How could we use adidas Originals’ own brand of creativity to inspire creators to push on and create?We needed to cut through the dark and dire messaging that was largely assaulting our consumer with a more positive message and tone, while proving that just as our latest products(EQT, adicolor, Deerupt, Crazy, and more) are a form of creative iteration, so could their own work be an iteration of what had come before.
Brief Explanation
So much of the world has settled into a numbing complacency. Caught on a loop, refusing to change what they have the power to change. Yet for adidas Originals, each act of creation begins with an act of iteration. A reflection on the past to progress the new.To launch this idea, the Brand with the Three Stripes puts forth its next iteration of “Original isNever Finished,” featuring some of the world’s most influential creators — Dua Lipa, A$AP Ferg, Nick Young, Florencia Galarza, Luhan, and more — as each creator’s act impacts and influences the next. Scoring the film is a recreation of Inaya Day’s “Keep Pushin’,” which has been remade into a powerful electronic anthem for the long-form film, and which appears in multiple unique iterations across the various pieces of the campaign.
媒体类别 Web Film
长度
创意总监
制作公司
General Manager
Global VP of Brand Communications
Global Senior Director of Communications
Global Director of Social Media
Senior Manager Communications
Brand Communications Manager
Senior Director
Global Brand Marketing Operations
Creative Shoot Production
Shoot
制作经理
Shoot
制作经理
Shoot and Production Manager
首席创意官
首席创意官
创意总监
创意总监
创意总监
文案
美术指导
美术指导 Head of Integrated Production
执行制片
Senior Producer
Senior Producer
Associate Producer
Associate Producer Junior Producer
制作公司制片
制作公司制片
客户总监
客户总监
客户主管
客户主管
客户主管
Chief Strategy Officer
Chief Strategy Officer
Associate Strategy Director
Strategist
Director of Business Affairs
Business Affairs Manager
首席创意官
Managing Director
Brand Director
客户经理
客户经理
Senior Creative
Senior Social Media Creative
制作公司制片
剪辑师
剪辑师
Photography Retoucher
Founder
Managing Partner
Vice President (VP)
Digital Director
Associate Director
后期制作
导演
摄影指导
摄影指导
Managing Director
执行制片
制作公司制片
Production Service Company
执行制片
制作公司制片
制作公司制片
制作经理
Production Service Company
Company Owner
Managing Partner
制作经理
Production Coordinator
Line Producer
剪辑公司 Exile
剪辑师
Additional Content Editor
Assistant Editor
执行制片
制作公司制片
制作公司制片
特效
特效
VFX Lead
创意总监
3D Lead
Senior Producer
Senior Producer
Associate Producer
Color Company
Colorist
Color Producer
Assistant
设计 Not to Scale
执行制片
制作公司制片
Artist
Chief Creative Officer Jan Jacobs
Chief Creative Officer Leo Premutico
Creative Director, Founding Partner Ferdinando Verderi
Creative Director Wesley Phelan
Creative Director Matthew Edwards
Senior Copywriter Jeph Burton
Senior Art Director Hunter Hampton
Head of Integrated Production Dana May
Executive Producer Maria Perez
Senior Producer Tina Diep
Senior Producer Craig Keppler
Associate Producer Alexandra Olivo
Junior Producer Maddie Tiedrich
Producer Jay Jenkins
Producer (Shanghai) Joey Mok
Director Manu Cossu
Director of Photography (Los Angeles) Mattias Rudh
Director of Photography (Shanghai, Madrid, San Francisco) Alex Barber
Managing Director Charles-Marie Anthonioz
Executive Producer Valerie Romer
Producer Suza Horvat
Editor (Lead) Robert Lopuski
VFX Supervisor / VFX Lead Antoine Douadi
CD, Supervisor Corey Brown
3D Lead Ajit Menon
Entrant Company ICONOCLAST
Idea Creation JOHANNES LEONARDO
Production ICONOCLAST

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