| 标题 | Leave less scars in mountain |
| 广告公司 | thjnk München |
| 广告战役 | Leave less scars in nature |
| 广告主 | Beiersdorf AG |
| 品牌 | Hansaplast |
| 首次发布日期 | 2022 / 12 |
| 行业领域 | 胶布 |
| 广告口号 | Leave less scars in nature if you get hurt in nature |
| 剧情简介 | When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem. |
| 哲学 | We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature. |
| 媒体类别 | 平面 |
| Advertising Agency | thjnk München |
| 3D and creative retouch | Notan Studio |
| 首席创意官 | Armin Jochum |
| 创意总监 | Hans-Peter Sporer |
| Managing Director Account Management | Thomas Canzar |
| Creative / Art Direction | Marie Legat |
| Creative / Art Direction | Dimitrios Arampatzioglou |
| Creative Director Copy | Ludwig Rist |
| 美术指导 | Daniel Machauer |
| 美术指导 | Rafael Angulo |
| 文案 | Daniel Höllinger |
| Junior Copywriter | Luis Groitl |
| 客户经理 | Lea Wahlhäuser |
| 客户经理 | Anna Moesta |