标题 | Leave less scars in ocean |
广告公司 | thjnk München |
广告战役 | Leave less scars in nature |
广告主 | Beiersdorf AG |
品牌 | Hansaplast |
首次发布日期 | 2022 / 12 |
行业领域 | 胶布 |
广告口号 | Leave less scars in nature if you get hurt in nature |
剧情简介 | When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly |
哲学 | We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature. |
媒体类别 | 平面 |
Advertising Agency | thjnk München |
首席创意官 | Armin Jochum |
Managing Director Account Management | Thomas Canzar |
创意总监 | Hans-Peter Sporer |
Creative / Art Direction | Dimitrios Arampatzioglou |
美术指导 | Rafael Angulo |
Creative Director Copy | Ludwig Rist |
Creative / Art Direction | Marie Legat |
美术指导 | Daniel Machauer |
文案 | Daniel Höllinger |
Junior Copywriter | Luis Groitl |
客户经理 | Lea Wahlhäuser |
客户经理 | Anna Moesta |
3D and creative retouch | Notan Studio |