标题 | Father Nature Does A Crossword Puzzle |
广告公司 | PSone |
广告战役 | Father Nature Does A Crossword Puzzle |
广告主 | The J. M. Smucker Company |
品牌 | Smuckers |
首次发布日期 | 2023 / 7 |
行业领域 | 果酱,蜂蜜,花生酱,砂糖 |
剧情简介 | In an era where modern parents are seeking healthier options, Smucker's Natural is revolutionizing the breakfast table with real fruit ingredients – and launching a new national brand equity campaign, Smucker’s Father Nature 2.0, airing across TV, OLV, Social, Digital, and Commerce. What sets this campaign apart is the sitcom twist. We see the star Father Nature (a loveable stay-at-home dad who just so happens to be married to Mother Nature) interacting with his daughter, Daughter Nature, and the quirky animals around him, all in true sitcom style. Like the initial campaign, we transformed a kitchen into a fantastical natural environment with real, vibrant foliage and animals (Ostrich, King Vulture, Ring-Tailed Lemur, Mini Pig, Fawn, Hedgehog) to truly immerse the 'Nature' household in the outside world. Each Smucker's Natural spot feels like a mini-episode from a classic family sitcom, packed with moments and nostalgic tropes that will take you back to the days of Full House and Family Matters. |
媒体类别 | 电视 |
长度 | |
剪辑公司 | Friendshop! |
首席创意官 | Erica Roberts |
集团创意总监 | Peter Defries |
SVP | Peter Defries |
集团创意总监 | Alan Wilson |
SVP | Alan Wilson |
创意总监 | JR Harris |
Group Executive Producer | Lauren Schneidmuller |
SVP | Lauren Schneidmuller |
President | Yuri Lee |
Group Account Director | Hadas Grossman - VP |
客户总监 | Hadas Grossman - VP |
客户主管 | Mike Daly |
Group Strategy Director | Jennifer Baldwin |
EVP | Jennifer Baldwin |
Strategist | Tristen Sechi |
Strategist | Hadas Grossman - VP |
Strategy Director | Hadas Grossman - VP |
项目经理 | Nikolay Ilchenko |
制作公司 | Smuggler |
导演 | Randy Krallman |
执行制片 | Allison Kunzman |
剪辑师 | Ben Suenaga |
执行制片 | Adam Roe |
后期制作 | Parliament |
特效 | Phil CROWE |
音频 | Harbor Pictures |
音效设计公司 | Harbor Pictures |
Mix Company | Harbor Pictures |
执行制片 | James Dean Wells |
Creative Lead | Michael Jurasits |
音乐作曲家 | Thomas Keery |
美术指导 | Molly Prunka |
文案 | Blake Fromkin |
美术指导 | Arthur Germer |
文案 | Zakk Weston |
Senior Producer | Jamie Zimmerman |
Lead Business Affairs Manager | Deanna Gattie |
Business Affairs Manager | Erica Greenfield |
客户主管 | Niketh Raghavan |
Assistant Account Executive | Sadie McMillan |
Strategist | Teylor Parks |
Senior Associate | Magdalena Goss |
创意团队 | John McIntosh |
创意团队 | Jade Kim |
创意团队 | Jay Lee |
创意团队 | Sohee Lim |
创意团队 | Keith Sullivan |
创意团队 | Andy Mower |
制作 | Lexi Stearn |
制作 | Anna Borysewicz |
制作 | Sebastien Le Coz |
Sound Engineer | Brian Wilkowski |
制片 | Max Macnow |
Music Agency | Human |