标题 | AKAW |
广告公司 | Saatchi & Saatchi |
广告战役 | Hang Loose concept |
广告主 | Nobile |
品牌 | Nobile |
首次发布日期 | 2017 / 6 |
行业领域 | 文化、休闲及体育 |
剧情简介 | The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story. |
哲学 | The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity. |
媒体类别 | 平面 |
创意总监 | Michał Pawłowski |
Design Director | Rafał Nagiecki |
美术指导 | Anna Caban |
美术指导 | Bartosz Morawski |
美术指导 | Kamil Bugno |
美术指导 | Rafał Nagiecki |
Retoucher | Aleksander Bieronski |
Retoucher | Bartosz Morawski |
Retoucher | Kamil Bugno |
3D Artist | Bartosz Morawski |
文案 | Marta Fraczek |
客户总监 | Jakub Krawczyk |
客户主管 | Anna Borysewicz |