| 标题 | A British Original Two |
| 广告公司 | Uncommon Creative Studio |
| 广告战役 | A British Original |
| 广告主 | International Airlines Group |
| 品牌 | British Airways |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | The campaign explores the myriad reasons people travel, whether it’s to reconnect with loved ones, to take some time out, or to be immersed in a different culture. |
| 哲学 | The campaign by Uncommon Creative Studio centred around the common question travellers are asked when they land at a new destination: ‘What is the purpose of your visit?’. Along with the standardised boxes of business or leisure, the campaign offered up a series of more reflective and relatable answers for holidaymakers – whether that’s, ‘because this weather sucks’, ‘to feed the social feed’, or ‘marriage CPR’. |
| 结果 | In total, Uncommon created 500 individual print, digital and outdoor executions, along with 32 short films that further emphasised the myriad reasons why Brits are so obsessed with going on holiday. The 500 outdoor executions were also designed to adapt according to their location, the time of day, the weather and what was happening in the news. Meanwhile, the copy related directly to the medium in which it appeared, such as in playful bus wraps and press ads that adopted a ‘battenberg’ approach, with adjacent placements containing interacting reasons for why we travel. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 媒介公司 | MG OMD |
| 首席创意官 | Ali Rez |
| 执行创意总监 | Joe Abou-Khaled |
| 执行创意总监 | Marie-Claire Maalouf |
| 执行制片 | Manasvi Gosalia |
| 文案 | Katie Handfelt |
| 文案 | Archna Singh |
| Chairman | Dani Richa |
| Communications Manager | Sofia Serrano |
| Managing Director | Emile Tabanji |
| 制作公司 | Impact BBDO Beirut and Dubai |
| 美术指导 | Rana Sadek |
| 联合创意总监 | Dennis Silveira |
| Designer | Jithesh Narayanan |
| 剪辑师 | Abdullah Salhiya |
| Head of Production | Tally Massouh |
| Writer/Director | Tarek Bacha |
| 文案 | Neamtallah Alam |
| Motion/Design | Geoff Maingi |
| 摄影师 | Marc Fayad |
| 美术指导 | Anthony Asmar |
| 客户经理 | Malaika Menon |
| 制片 | Rafic Sawaya |
| 动作设计 | Karthikeyan Muthukrishnan |
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