Marie-Claire Maalouf
Executive Creative Director at Impact BBDO, Dubai
Dubai, 阿拉伯联合酋长国
标题The Elections Edition
BriefAs Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: shortage of paper and ink necessary to print election ballots.In response, An-Nahar decided to go silent for the first time in its 88 years of existence. On February 2nd, the daily newspaper did not print its much awaited
广告公司
广告战役 The Elections Edition
广告主 An-Nahar
品牌 An-Nahar
Posted7月 2022
行业领域 报纸、杂志、书籍
剧情简介 Lebanon, pushed past the brink of collapse, is suffering from historically high inflation that has thrown 75% of its population under the poverty line. Necessities such as food, petrol, medicine and even ink and paper are scarcer every day. Lebanon’s predicament is primarily attributed to a political class that has dominated parliamentary elections since the 1990s. A nation in pain hangs on to the frail hope that the upcoming election will bring critical stability and pave the way toward real change.
媒体类别 案例研究
长度
PR Agency
CEO / Chairman
执行制片
执行创意总监
Managing Director
Regional Executive Creative Director
创意总监
Senior Copywriter
设计师
执行创意总监
Videographer
制片
Senior Copywriter
Chief Executive Officer (CEO)
Business Unit Director
Strategist
客户主管
剪辑师
制作公司
后期制作

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