标题 | Despair No More |
广告公司 | Impact BBDO |
广告战役 | Despair No More |
广告主 | Essity |
品牌 | Tena |
首次发布日期 | 2021 / 3 |
行业领域 | 卫生及个人护理产品 |
剧情简介 | Across MENA, incontinence is the most stigmatized of health conditions. Women struggling with incontinence are associated with “Age of Despair”, a phrase commonly used to describe menopause. So to drive confidence amongst women in the Middle East and challenge negative perceptions, we created a campaign that destroyed the phrase “Age of Despair.” We empowered women to be who they want to be; intimate, active, funny, fashionable. As a result, TENA became the No.1 incontinence product in the region, reaching 34.5% in value share and gained a unique reach of 613K on social and earned 4.7M video views. |
媒体类别 | 互动 |
长度 | |
市场 | 英国 |
广告经理 | Oscar Ayala |
广告经理 | Stamatios Mantzaris |
广告经理 | Yosra Embabi |
首席创意官 | Alex Grieve |
首席创意官 | Paul Shearer |
Agency | AMV BBDO |
Deputy Executive Creative Director | Toby Allen |
Deputy Executive Creative Director | Jim Hilson |
创意团队 | Marie-Claire Maalouf |
创意团队 | Sarah Berro |
创意团队 | Irina Siraeva |
Planner | Tom White |
Planner | Rob Sellars |
Account Management Team | Harriet Harrison |
Account Management Team | Laura Hazell |
Account Management Team | Salma Shahin |
Account Management Team | Haitham Elias Shaheen |
Agency TV Producer | Hiram Naman |
制作公司 | Big Kahuna Films |
导演 | Camila Cornelsen |
制片 | Chady El Khal |
摄影指导 | Camila Cornelsen |
摄影师 | Camila Cornelsen |
剪辑师 | Neda Zag |
剪辑师 | Ryan Gonsalves |
Post-Production, Colour & AFX | The Fantastic Film Factory |
Post-production Producer | Razan Hamdan |
音效 | Tunefork Studios |
音效 | Marc Codsi |
音乐作曲家 | Zeid Hamdan |
音乐 | Anghami |
音乐制作人 | Emdee Jabre |
Artist Relations | Kamil Abi Khalil |
项目经理 | Georges ‘Josh’ Rouhana |
PR Agency | Impact Porter Novelli |
媒介公司 | Zenith Media Middle East |