标题 | The Pain Choir |
Brief | Do you “OUCH” when bending down to tie your shoes? Not to mention the “AARGH” when getting up again? Or do you “OOOF” when opening the jam jar and “HMMF” when donning the socks in the morning? Risks are that you suffer from arthritis and are part of the world’s largest choir. The Pain Choir. It’s high time we recognise the groans and sighs as signs – our bodies are speaking, and if we fail to listen and respond soon enough, the damages will only get worse and worse, eventually reaching a point where no treatment can rectify. We turned the everyday signs of arthritis into a symphonic act, revealing the ubiquity – and absurdity – of the disease and the struggles it creates. |
广告公司 | &Co. / NoA |
广告战役 | The Pain Choir |
广告主 | Danish Rheumatism Association |
品牌 | Danish Rheumatism Association |
首次发布日期 | 2023 / 9 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | The Danish Rheumatism Association is a Danish patient association founded in 1936 with the vision to ensure a better life for the more than 700,000 people with pain in their joints, back and muscles. |
媒体类别 | 影视 |
创意总监 | Claus Collstrup |
美术指导 | Martin Storgaard |
客户总监 | Morten Fabricius |
战略企划 | Helle Julin |
Media Strategist | Morten Saxnæs |
Media Strategist | Nynne Sille Hansen |
广告公司制片 | Kristina Karlsson |
导演 | Tore Frandsen |
执行制片 | Sara Samsøe |
后期制作 | Gareth Warland |
摄影指导 | Jasper Spanning |
剪辑师 | Rasmus Nyholm Schmidt |
音效设计公司 | Kevin Koch |
音效设计公司 | Anne Gry Skovdal |
音乐 | Lasse Martinussen |
Grade | Sofie Borup |
文案 | Mathias Trads |
客户经理 | Nynne Seifert |
Graphic Designer | Malene Therkelsen |
制片 | Melanie Frydshou |