摄影指导
at
Newland
| 标题 | 100 Days of Dark |
| 广告公司 | GTB |
| 广告战役 | 100 Days of Dark |
| 广告主 | Ford Motor Company |
| 品牌 | Ford Ranger |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 剧情简介 | The nature of documentary filming, using real citizens of Svalbard meant no storyboards were created.;The inaccessibility of the arctic island also meant the director could not visit prior, with the recce carried out by a local fixer.;With so many unknowns, the director worked tirelessly to research & cast the protagonists to build a compelling narrative for the film. Understanding their hardships but also their passions and their reasons for being, even flourishing in this stygian landscape led the film production.;Bearing in mind the harsh environmental & production challenges, the direction of the project required a constant state of anticipation, prepared to respond and adapt to any tribulation or opportunity which arose.;Moments of unscripted beauty – such as immortalising a fleeting moment as a couple dance in an empty café, arm-in-arm, as if no one is watching enrich the human-interest and strengthen the emotive storytelling.;Entry Summary;The campaign was published across 14 markets. The narrative and human-focused storytelling was used to deliver a deeper cultural context to the audience. The international judging panel will have as much contextual information as the campaign audience.;Brief Explanation;Our film is based in Longyearbyen, the Arctic circle’s northernmost settlement: one of the harshest environments on earth.;Life’s hard for the people who live there, spending over 100 days of the year living in constant darkness.;At the centre of 4-minute documentary, our three residents take us along on their daily journeys in complete darkness and sub-zero temperatures. Our audience delves deep into the lives of our drivers: a carpenter, an airport ground controller and an arctic farmer. As we see our heroes at work and hear their individual stories, spoken in their own, unknowingly-inspirational words, whilst demonstrating the true capabilities of the Ranger – in a place you’d need to rely on it most.;So, who better to put the Ford Ranger Black Edition to the test than the drivers who really understand how tough darkness can be? |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Ridley Scott Creative Group |
| 导演 | Toby Dye |
| 首席创意官 | Julian Watt |
| 执行创意总监 | Lazaros Nikiforidis |
| 制片 | Aaron Clark |
| 制片 | Max Dinunno |
| 制片 | Emma Cairns |
| 联合创意总监 | Marcos Almirante |
| 摄影指导 | Jasper Spanning |
| Strategist | Petar Panayotov |
| Strategist | Katherine Cummings |
| 文案 | Alexander Smith |
| 美术指导 | Louise Shaw |
| Group Business Director | Sarah Rosser |
| Business Director | Ina Foelster |
| 客户经理 | Alexander Palmer |
| Sound Designer | Toby Griffin |
| 音效设计公司 | Gramercy Park Studios |
| 音乐 | James O’Connell |
| Music Prod Company | Rebel Music |
| 剪辑师 | Julian Eguiguren |
| VFX Supervisor | Stephen Miller |
| Post-production Producer | Annika Gustavsson |
| 后期制作 | Gramercy Park Studios |
| Colorist | Ben Rogers |
| Retoucher | Peter Holmes |
| Production Service Company | Jason Roberts Productions |