摄影指导
at
Newland
| 标题 | Lotto winner no. 3254 |
| 广告公司 | Robert/Boisen & Like-minded A/S |
| 广告战役 | The joy of giving |
| 广告主 | Danske Spil |
| 品牌 | Lotto |
| Posted | 6月 2019 |
| 行业领域 | 其他 |
| 广告口号 | The joy of giving |
| 剧情简介 | Money can’t buy love, but that just what this Danish Lotto millionaire did. The film shows how Lotto winner no. 3254 reignite once forbidden love between two men who have been separated by thousands of kilometers for over 40 years. |
| 哲学 | The purpose of the campaign is to inspire people to be more generous towards one another and spend more time with those that really matter. And by telling stories about how real Lottery winners decided to enrich other people's lives, we hope to do just that. Money might make you rich, but it’s how you spend them that truly makes you happy. |
| 问题 | Lottery winners is often portrayed as being selfish and irresponsible with their money. Buying big cars, yachts and otherwise wasting it all on self indulgence. But in our research we discovered that almost all of the previous Danish Lotto winners have shared the joy with their loved ones. |
| 结果 | This is why we decided to take take the communication in a new direction away from the classic lottery clichés and base the campaign on real heartwarming stories. But instead of focusing on the Lottery winners, we decided to change the perspective and let their loved ones tell their tale. (Out of respect for the people involved, names and details have been changed to protect their anonymity). |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Heinrich Vejlgaard |
| 创意总监 | René Sohn Kammersgaard |
| 客户总监 | Gitte Andersen |
| Creative Strategy | Kim Boisen |
| Direction | Tore Frandsen |
| 摄影指导 | Jasper Spanning |
| Film Editor | Rasmus Nyholm Schmidt |
| 执行制片 | Christina Erritzoe |
| 制片 | Nya Bille |
| 制片 | Thor Brammer Jacobsen |
| 音乐作曲家 | Martin Dirkov |
| Production Service Company | Smoking gun production |
| Film Production Company/Photographer | Gobsmack Productions |
| Film Production Company/Photographer | Newland |
| Colorist | Jonas Bech Vestergaard |
| Marketing Director | Martin Dalsgaard Andersen |
| Brand Director, Marketing | Rikke Grønborg Crown |
| Marketing Manager | Simon Holm Olsen |
| Assistant Producer | Katrine Juul Svendsgaard |