| 剧情简介 | To raise awareness for testicular cancer check-ups, we turned the pitch of Borussia Dortmund’s stadium into a giant for a good cause: February 4th – World Cancer Day and home comeback of Sébastien Haller after 6 months of fighting against the disease.Before kick-off, we added a bump on the center circle in the stadium to symbolize a testicular tumor, creating a giant irritating image which sparked speculation: fans posted photos on their social channels and the media featured the dubious center circle.After the buzz reached its peak, we resolved everything at half-time: in a video Haller and groundskeeper Willi Droste called on men to screen themselves regularly, revealing our motto: ‘A hand ball that could save your life’. Then, urologists educated the fans in interviews – in the stadium and on TV.The results: Media buzz around the world and urologist slots at Borussia’s test center were fully booked. |