| 标题 | Call of Love |
| Brief | Open-mindedness and connecting people of all backgrounds is the core of the Lufthansa Pride campaign 2023. That is expressed in the motto "The world says yes to you" and was brought to life with a digital poster stunt at the CSD in Frankfurt. With innovative digital portable posters, Lufthansa enabled four queer people from unsafe LGBTQIA+ countries to partake in a CSD and stand up for their communities.Four videocalls displayed on four rucksack billboards connected our four protagonists (from Turkey, Serbia, and Singapore) with the CSD crowd. They were live on the screens and literally “walked” with the Frankfurt crowd and interacted with them – carried on the backs of promoters. The protagonists could see and hear the crowd and interact with them. At every step the crowd reacted with genuine amazement, love and overwhelming openness. And all of them together showed the world that love can overcome every border. |
| 广告公司 | Accenture Song (formerly Kolle Rebbe) |
| 广告战役 | Call of Love |
| 广告主 | Lufthansa |
| 品牌 | Lufthansa |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | In some countries there are either no Pride marches at all, or participating in them is unsafe or even life-threatening. Lufthansa enabled four LGBTQIA+ people from such countries to walk at a Pride for the first time – without being there. How? With four innovative prototype digital backpack posters. |
| 执行创意总监 | Till Monshausen |
| 创意总监 | Sebastian Hölzer |
| 创意总监 | Dominik Schneck |
| 客户经理 | Schouwit Berhe |
| 美术指导 | Leonie Petersen |
| 广告公司制片 | Alexander Schillinsky |
| 广告公司制片 | Christopher Tychsen |
| 制片 | Stephan Gerlach |
| 摄影指导 | Alexander Hildenberg |
| 执行制片 | Ben Schneider |
| 音频 | Mikis Meyer |
| 媒介公司 | MindShare |
| 文案 | Irena Braun |
| 后期制作 | Mathis Rudnik |
| 美术指导 | Ali Haidari |
| 制片 | Dennis Czaja |
| 摄影指导 | Alex Düsterberg |
| 摄影指导 | Benjamin Heckwolf |
More Work
SEE ALLDesigned in Bangladesh. Made in Europe. (Teaser)
- 品牌:
- EKN
- 广告公司:
- Accenture Song (formerly Kolle Rebbe)
Designed in Bangladesh. Made in Europe. (Teaser)
- 品牌:
- EKN
- 广告公司:
- Accenture Song (formerly Kolle Rebbe)